Category
Lifestyle
Assisted Choices
Trend cluster
Category
Extended
Celebrity
Musicians and movie stars move into alternative industries.
3.7
Trend score
Trend
What is the Extended Celebrity trend?
Extended Celebrity: It's easy to forget the actors, heiresses and musicians society calls celebrities are also people with alternative interests. This thought is pushed to the forefront as celebrities begin trying their hand at other industries. Often dabbling in another art form, celebrities who look to extend their influence carry their previous fans into their new interest with them.
Trend themes
Themes within the Extended Celebrity trend
Three behaviours holding the trend together01
Celebrity Entrepreneurship
Celebrities are exploring entrepreneurship with a focus on alternative industries creating innovative products and services with a pre-existing fan base.
02
Celebrity Endorsement
Companies are using celebrity endorsements in advertising and are now giving celebrities greater creative control, allowing integration of their personality, humor, and creativity for more successful branding.
03
Integrating Celebrity Culture
Integrating elements of celebrity culture is being used by artists and designers in their products for innovative, fun and eye-catching designs.
Industry implications
What the Extended Celebrity trend means for industry
Where the trend changes the playbookFor
Fashion
Expanding into new apparel lines, accessories, and cosmetics with celebrity endorsements and affordable prices.
For
Food and Beverage
Using celebrity branding and endorsements for a sub-culture and loyal following in the food and beverage industry.
For
Advertising and Marketing
Allowing greater creative control of advertising through celebrity endorsement, resulting in better campaigns with a pre-existing fan base.
Trend signals
Trend signals for Extended Celebrity
Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 8%.
Popularity53%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Extended Celebrity trend
4 featured examples from Feb 9 to Mar 27, 2013CategoryEco
Celeb-Branded Vegetables
Made in Brooklyn Produce Packaging Celebrates the Fertility of New York
Incorporating celebrity branding and local sourcing into food packaging designs to enhance brand recognition and customer loyalty.
CategoryArt & Design
Snoozing Celebrity Installations
Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
Opportunity for galleries and museums to explore unique and captivating installations that attract visitors and generate excitement, similar to Tilda Swinton's glass box exhibit a…
CategoryMarketing
Celebrity-Directed Beverage Ads
This New Mountain Dew Commercial Features Tyler, the Creator
The food and beverage industry is incorporating celebrity-directed ads to increase brand awareness and reach a larger audience.
CategoryFashion
Affordable Celebrity Accessories
The Olsen Twins Unveil an Elizabeth and James Handbag Line
Creating affordable fashion items for consumers who want to emulate their favorite celebrities.
