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Extended Celebrity

Musicians and movie stars move into alternative industries

Implications - It's easy to forget the actors, heiresses and musicians society calls celebrities are also people with alternative interests. This thought is pushed to the forefront as celebrities begin trying their hand at other industries. Often dabbling in another art form, celebrities who look to extend their influence carry their previous fans into their new interest with them.
Trend Themes
1. Celebrity Entrepreneurship - Celebrities are exploring entrepreneurship with a focus on alternative industries creating innovative products and services with a pre-existing fan base.
2. Celebrity Endorsement - Companies are using celebrity endorsements in advertising and are now giving celebrities greater creative control, allowing integration of their personality, humor, and creativity for more successful branding.
3. Integrating Celebrity Culture - Integrating elements of celebrity culture is being used by artists and designers in their products for innovative, fun and eye-catching designs.
Industry Implications
1. Fashion - Expanding into new apparel lines, accessories, and cosmetics with celebrity endorsements and affordable prices.
2. Food and Beverage - Using celebrity branding and endorsements for a sub-culture and loyal following in the food and beverage industry.
3. Advertising and Marketing - Allowing greater creative control of advertising through celebrity endorsement, resulting in better campaigns with a pre-existing fan base.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
366,223 Total Clicks
Date Range:
Feb 13 — Apr 13
Trending:
Average
Consumer Insight Topics:

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