Extended Celebrity

Musicians and movie stars move into alternative industries

Implications - It's easy to forget the actors, heiresses and musicians society calls celebrities are also people with alternative interests. This thought is pushed to the forefront as celebrities begin trying their hand at other industries. Often dabbling in another art form, celebrities who look to extend their influence carry their previous fans into their new interest with them.
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
417,864 Total Clicks
Feb 12 - Apr 13
Warm
Pop Culture
Featured Examples
Celeb-Branded Vegetables - Made in Brooklyn Produce Packaging Celebrates the Fertility of New York
SCORE 5.8
Warm 9,260 Clicks Pub: Mar 27, 13
Celeb-Branded Vegetables
Made in Brooklyn Produce Packaging Celebrates the Fertility of New York
An unusual approach was taken to designing Made in Brooklyn produce packaging that integrates faces in an unexpected way. It isn’t uncommon for people to be represented on product wrappers;... [More]
Celeb-Directed Denim Ads - James Franco 7 For All Mankind Videos Offer Vintage Feel
SCORE 4.3
Average 5,277 Clicks Pub: Feb 13, 12
Celeb-Directed Denim Ads
James Franco 7 For All Mankind Videos Offer Vintage Feel
Actor James Franco has directed a series of 10 video vignettes for the designer jeans brand 7 For All Mankind (or Seven). One of the 10 James Franco 7 For All Mankind videos will be posted on Seven's… [More]
Snoozing Celebrity Installations - Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
SCORE 2.6
Mild 3,809 Clicks Pub: Mar 26, 13
Snoozing Celebrity Installations
Tilda Swinton Sleeps in a Glass Box as a Pop-Up MoMa Exhibit
Creating a bit of a calamity at the MoMa art museum, actress Tilda Swinton sleeps in a glass box as an art exhibition entitled ‘The Maybe.’ The times and exact location of the Tilda... [More]
Celebrity-Directed Beverage Ads - This New Mountain Dew Commercial Features Tyler, the Creator
SCORE 3.6
Mild 691 Clicks Pub: Mar 19, 13
Celebrity-Directed Beverage Ads
This New Mountain Dew Commercial Features Tyler, the Creator
Mountain Dew teamed up with Tyler, the Creator in the making of their new Mountain Dew commercial, which the artist himself will be self-directing. Companies teaming up with celebrities is nothing... [More]
Affordable Celebrity Accessories - The Olsen Twins Unveil an Elizabeth and James Handbag Line
SCORE 3.3
Mild 1,898 Clicks Pub: Feb 8, 13
Affordable Celebrity Accessories
The Olsen Twins Unveil an Elizabeth and James Handbag Line
The Olsen twins have finally designed an affordable Elizabeth and James handbag line. Recall the Olsens have released a $39,000 backpack and an entire series of luxury handbags via their label The... [More]
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