An unusual approach was taken to designing Made in Brooklyn produce packaging that integrates faces in an unexpected way. It isn't uncommon for people to be represented on product wrappers; however, they're typically the mascots of the brand.
You'll see images of Spike Lee, Woody Allen and other Brooklyn-made stars on the envelopes that label and protect goods like broccoli, cabbage and carrots. Their faces have been filtered for vibrant two-tone effects with the short-form of BKLN imposed on top.
The other sides of the cartons and stickers feature pictures of the Brooklyn Bridge. Designer Federico Zuleta Rios aimed to make it impossible not to know the origin of the edibles within Made in Brooklyn produce packaging, which would be locally grown in a suburban rooftop garden.
Why This Trend Is Growing
- Celeb-branded Packaging
- Exploring the use of celebrity faces on product packaging to create a unique and engaging consumer experience.
- Local and Sustainable Agriculture
- Emphasizing the importance of locally grown and eco-friendly produce through innovative packaging designs.
- Urban Rooftop Gardening
- Utilizing unconventional spaces like rooftops to cultivate fresh produce and support urban agriculture.
Industries Being Reshaped
- Food Packaging
- Incorporating celebrity branding and local sourcing into food packaging designs to enhance brand recognition and customer loyalty.
- Agriculture
- Promoting urban agriculture and rooftop gardening as sustainable alternatives to traditional farming methods.
- Design
- Collaborating with designers to create visually captivating packaging that showcases the origin and values of a brand.
