It only takes a single freak accident to radically change a person's life as this ad campaign revolving around deadly popcorn shows. It focuses on food in an attempt to encourage people to get first aid training. Choking on a kernel is much more common than one would think. The deadly popcorn campaign reads, "Apparently harmless things can kill in seconds."
Conceived and executed by Lowe & Partners, an ad agency based in Bucharest, Romania, the deadly popcorn is represented by a single kernel that has been shaped just like a skull. Art directed by Dan Costea with creative direction by Manuela Gogu, the eye-opening image was shot by photographer Florin Iorgulescu. Raluca Popa wrote the copy with includes a drastic statistic.