The Oral B Babies Stages 1 ad campaign will have people crooning in no time. First of all, it involves a couple of absolutely adorable babies. Second of all, it involves babies in unorthodox situations. They are captured clinging to soothers and spoons with the teeth, which have been made strong with the use of this special toothpaste.
Conceived and executed by a team from Publicis Kaplan Thaler New York, Marcel Paris, Clemenger BBDO and Leo Burnett Brussels, the Oral B Babies Stages 1 ad campaign reads, "Two strong little teeth." Focusing both on girl and boy babies, new parents will be able to connect with one, two or both images in their own unique way.