Top 100 Interactive Ideas in April

The top April 2016 interactive ideas showcase the many ways in which brands are successfully engaging consumers around brand heritage and product education.

The 'Good Ship Benefit' is a multi-story boat docked on the River Thames that will serve as a venue for a five-month pop-up from the premium beauty brand. The immersive brand experience will feature a restaurant, beauty bar, cocktail lounge and product education space that will provide something for everyone.

A unique interactive billboard concept has emerged in the London borough of Lambeth that boasts several urban garden beds. The innovative project is a collaboration between the local city council and ad agency Wildestone, while the garden will be taken care of by two local charities and will be accessible to the community.