'Nom' is a new video platform specifically designed for live-streamed cooking shows. The app made its debut just last week and will be on display for viewers to observe during this year's SXSW festival.
Fueled by the popularity of live-streaming apps such as Periscope and Meerkat, Nom uses the technology to appeal to young, tech-oriented foodies. The platform features a variety of different channels that allow users to host their own live cooking shows. Those viewing the videos can then interact with the host directly through the app. This means that viewers will be able to interact with everyone from home cooks to brew masters and even Michelin chefs.
Nom ultimately takes the live-streaming experience to a new level by giving viewers a new way to watch and interact with food-focused content.