'Nom' is a new video platform specifically designed for live-streamed cooking shows. The app made its debut just last week and will be on display for viewers to observe during this year's SXSW festival.
Fueled by the popularity of live-streaming apps such as Periscope and Meerkat, Nom uses the technology to appeal to young, tech-oriented foodies. The platform features a variety of different channels that allow users to host their own live cooking shows. Those viewing the videos can then interact with the host directly through the app. This means that viewers will be able to interact with everyone from home cooks to brew masters and even Michelin chefs.
Nom ultimately takes the live-streaming experience to a new level by giving viewers a new way to watch and interact with food-focused content.
Why This Trend Is Growing
- Live-streamed Cooking Shows
- Disruptive innovation opportunity: Develop a platform that combines live-streaming with cooking shows to engage young, tech-oriented foodies.
- Interactive Video Platforms
- Disruptive innovation opportunity: Create a video platform that allows viewers to directly interact with the hosts of cooking shows, enhancing user engagement.
- Tech-oriented Foodies
- Disruptive innovation opportunity: Cater to the growing market of young, technology-focused food enthusiasts by developing food-centric apps and platforms.
Industries Being Reshaped
- Live-streaming Platforms
- Disruptive innovation opportunity: Innovate and improve existing live-streaming platforms to cater to the demand for food-related content.
- Video Hosting Platforms
- Disruptive innovation opportunity: Develop video hosting platforms that specifically target cooking shows, providing a dedicated space for food-focused content creators.
- Food and Beverage Industry
- Disruptive innovation opportunity: Embrace digital platforms and technologies to showcase and promote food and beverage products, reaching a wider audience.
