After participating in a panel about ad-blocking at SXSW, the makers of Adblock Plus explained that their new app will actually reward good ad content. As the advertising industry continues to evolve, this new app could push advertisers to look for new ways to make money from non-ad content.
The new app from Adblock Plus will come with a set of technical guidelines that determine which ads appear and which do not. Those ads that make the cut will be those that are not disruptive and that offer useful information for the consumer. The idea is to push advertisers to make content that is less disruptive and more aesthetically pleasing so that websites can gradually move away from relying on ads to monetize their content.
While the app will not be released until next summer, the discussion at SXSW demonstrates how advertisers will need to adapt to consumers demands in the near future.