These bi-cultural marketing innovations range from immersive tequila tastings to Latina parenting magazines that target Millennial women living in North America. Standouts in the realm of pop culture, fashion, and beauty include influencer Karen Monserrat's recent partnership with Dove. The Mexican-American blogger, who is based in San Diego teamed up with the inclusive brand to promote its Dermacare Scalp line. The ad features a vlog-inspired format and targets a Spanish-speaking audience in an authentic and honest way.
Other notable examples in the realm of food and beverage include Cerveza Tecate's anti-abuse campaign which educates audiences about treating women right. Addressing a topic that is seldom covered in most beer ads -- campaigns stereotypically associated with hyper-masculinity -- this commercial promotes an inclusive message while sharing the same values as Tacate's target audience.
When it comes to food marketing, notables include Taco Bell's mysterious menu promotions, Chipotle's rewarding mobile game app, and Hershey's festive chocolate branding which pays homage to Mexico's Día de Muertos (Day of the Dead) celebration.
70 Bi-Cultural Marketing Innovations
From Immersive Tequila Events to Cultural Parenting Magazines:
Jana Pijak — Aug 17, 2017 — Marketing
69
Multicultural Beauty Editorials
Harper's Bazaar's 'Shades of Beauty' Feature Features Vivid Looks
68
VR Taco Promotions
Taco Bell is Setting Up an Immersive VR Arcade to Kick Off Its Latest Promotion
67
Mexican-Inspired Concept Restaurants
These Taco Bell Restaurants Will Feature Localized Designs
66
Immersive Tequila Event Tastings
The Art of Patron Event Series Launched in London's Shoreditch
65
Inclusive Seamless Nude Underwear
This New Jockey Range is Affordable, Comfortable and Versatile
64
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
63
Sushi Burrito Food Trucks
The Sushiburri Truck in Toronto Serves Japanese-Mexican Fusion Cuisine
62
Fruit-Based Meat Substitutes
Upton's Naturals Uses Jackfruit as a Plant-Based Alternative to Meat
61
Vegetarian Fast Food Guides
Taco Bell Created a Guide to Showcase Its AVA-Certified Food Options
60
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
59
Cartoon-Themed Resorts
'Nickelodeon Hotels & Resorts' is Opening a New Location in Riviera Maya
58
Male Body-Positive Photography
The Everyman Project Empowers All Men to Feel Confident
57
Poetic Multicultural Smartphone Ads
This iPhone Commercial Features the Voice of Maya Angelou
56
Tequila-Infused Donuts
The Patrón Platinum Donut Was Created in Honor of Cinco de Mayo
55
Seasonal Organic Taquerias
'Rreal Tacos' is a Place to Make Your Own Taco with Local Ingredients
54
Dog-Friendly Ice Cream Parlors
Don Paletto Makes Frozen Treats for Sharing with One's Pooch
53
Blended Horchata Beverages
Starbucks Released a New Almond Milk Frappuccino That's Great for Fall
52
Colorful Pride Chips
These Doritos Rainbow Chips Support 'It Gets Better'
51
Inclusive Drugstore Makeup
'Maybelline X Shayla' Aims to Make Mainstream Makeup More Inclusive
50
Baseball-Inspired Taco Promotions
Taco Bell is Celebrating the 2016 World Series with Free Tacos
49
Minute-Long Comedy Shows
Chipotle is Introducing a Snapchat Show Called 'School of Guac'
48
Fiesta-Inspired Dog Toys
BarkShop's Squeaky Dog Toys Playfully Celebrate Cinco de Mayo
47
Mysterious Taco Promotions
This Chain is Letting Fans Pre-Order Its New Secret New Dish
46
Songstress Smartphone Games
The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
45
Mexican-Inspired Halloween Candies
Hershey's New Cookies 'n' Creme Skulls Draw on Día de Muertos
44
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
43
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
42
Gamer Snack Packaging
Mountain Dew and Doritos' Promotion is Targeted Towards 'Call of Duty' Fans
41
Festive Taco Promotions
Diablo Sauce is Returning to Taco Bell Just in Time for Cinco de Mayo
40
Anti-Abuse Beer Ads
'Cerveza Tecate' Defines Men By How They Treat Women in This Commercial
39
Songstress Athleisure Collaborations
Demi Lovato's Fabletics Collection Inspires Confidence
38
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
37
Latino Media Start-Ups
Sofia Vergara is Collaborating on a Latin-Centric Company Called 'Raze'
36
Portable Taco Bags
Frito Lay's Top N Go 'Walking Taco' Bags Are Inspired by Street Food
35
Latina Cosmetic Collections
Reina Rebelde Makes Makeup for Women with a Focus on Latina Beauty
34
Whole Coconut Cocktails
Juan Coronado of Bacardi Shows Trend Hunter How to Make a Coconut Cocktail
33
Cayenne-Spiced Coffees
Starbucks' New Chile Mocha is a Spicy Seasonal Sipper
32
Test Kitchen Dinner Reservations
Taco Bell is Offering a New Dining Experience Through OpenTable
31
Multicultural Parenting Magazines
This Magazine Was Created to Target Hispanic Millennial Mothers
30
Avocado-Focused Restaurants
Avocaderia in Brooklyn Serves Up Avocado Dishes in Many Forms
29
Graffiti-Inspired Mint Packaging
This Packaging Concept Features Colorful Graffiti Art
28
Breakfast-Focused Hot Sauces
The Taco Bell Breakfast Salsa Offers Mild Heat for Morning Diners
27
Smartphone Grilling Campaigns
Burger King's 'Snap King' Has People Grill Burgers from Competitors
26
Nacho-Only Restaurants
This Bay Area Restaurant Specializes in Gourmet Nachos
25
Latino Fashion Tours
'Latino Fashion Week' Showcases the Work of Top Latino Designers
24
Piña Colada-Inspired Tea Drinks
Starbucks Now Offers an Teavana Iced Piña Colada Infusion
23
Promotional QSR Guacamole Games
The Chipotle 'Cado Crusher' Game Rewards with Free Chips and Guac
22
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
21
LGBTQ-Celebrating Love Letters
Billboard's 'Love Letters to the LGBTQ Community' Mark Pride Month
20
Authentic Sangria Recipes
This Original Spanish Sangria Blend Features SOLAZ Tempranillo Cabernet
19
Latin Tequila Cocktails
These S'Quiela Flavored Malt Beverages Boast a Tequila Taste
18
Pop-Up Burrito Bars
Hector Santiago’s Burro Pollo Will Returns as a Cinco De Mayo Pop-Up
17
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
16
Multiculturalism-Inspired Poutines
These Smokes Poutinerie Products Explore Global Flavor
15
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
14
Athletic Taco Giveaway Campagins
Taco Bell and The NBA Offer Free Tacos When Road Games are Steals
13
Branded Beverage Filters
Mac's Snapchat Filters Promote the Iced Froster Convenience Store Drinks
12
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
11
Festive Mexican-Style Lagers
Sweetwater Created a Mexican-Style Lager for Cinco De Mayo
10
Digital Piñata Promotions
Tostitos is Celebrating Cinco de Mayo 2017 with Personalized Piñatas
9
Fiesta-Themed Cooking Demonstrations
This Cooking Class Helps Consumers Celebrate Cinco De Mayo
8
Celebrity-Endorsed Parenting Apps
The Grow Parenting App Was Launched by Shakira
7
Latina Kitchen Pop-Ups
'The Tamale Kitchen' Sells Authetic Tamales Made by Latin Women
6
Rewarding Burrito Loyalty Programs
The Chiptopia Summer Rewards Program Benefits Repeat Customers
5
Diversity-Focused Clothing Ads
GAP's 'I Am Gap' Campaign Uses Real People, Not Models
4
Cultural Political Campaigns
Hillary Clinton's 'Nuestra Historia' Ad Acknowledges Hispanic Voters
3
Educational Fast Food Campaigns
The #RecognizePotential Campaign Encourages Teens to Graduate
2
Minority-Focused Coding Labs
Google's 'Code Next' Lab Encourages Black and Latino Teens to Code
1
Latino-Focused Sports Shows
EPSN2's New Weekly Show is Interactive and Culturally Fluent
Related Ideas
Athletic Panther-Paired Editorials
Cara Delevingne Posed with a Panther for PUMA's DO YOU Campaign
Iconic Canadian Fashion Companies
Michael Berg Explains the Legacy of the Berg Family Business
Millennial-Themed Pool Floats
Kool Pool's Float Shapes Resonate with Millennials
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
Queer-Supportive Clothing Lines
Urban Outfitters Has Released a Limited Edition Pride Collection
Unicorn-Inspired Cannoli Desserts
The Unicornnoli Puts a Rainbow Twist on an Italian Dessert
Expansive Nude Lingerie Ranges
Nudz Offers Neutral-Colored Lingerie for All Skin Types
Celebrity-Made Athleisure Fashion
The New Daya by Zendaya Collection is Fashionably Comfortable
Beauty Product Weaponry
Tom le French Combined Cosmetics, Heels and More with Dangerous Weapons
Hispanic Content Creation Collaborations
This Pop-Up Was Created by YouTube and Telemundo
Regal Pizza Dance Dresses
The Pizza Prom Dress Was Created to Win a Domino's Social Media Contest
Sports-Commemorating Soda Cans
Pepsico Offered Limited Edition Cans for This Year's Super Bowl
Utilitarian Genderless Apparel
The New AppleCore Collection Boasts Boldly Branded Looks for All
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
Massive Mermaid Cocktails
Watermark Bar's 'The Siren' Weighs 114 Ounces
Collaborative Japanese Skateboard Tees
This New Tee from Gap Japan Was Created with Diaspora
Virtual Fitting Room Apps
The Gap's New Fitting Room App Saves Consumers Time
Dipped Shingle Designs
Austin Maynard Architects Designed a House with a Unique Shingle Pattern
Summery Alcohol-Infused Popsicles
FrutaPop Offers Ice Treats in a Range of Flavors
Anime Princess Eye Shadows
This Fun Sailor Moon Makeup Palette Has Four Shimmery Shades
Foodie Fashion Photography
Kelsey Mcclellan's Series Shows Clothing with Matching Food Products
Global Pride Month Campaigns
Gap Inc.'s Pride Collection Promotes Global LGBTI Equality
Microscopic Skincare Ranges
Microme Cosmetics Features Distinct Scientific Packages
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
Fast Food Outerwear Collaborations
The Hayley Elsaesser TaCoat is Designed Alongside Taco Bell
Archery-Inspired Makeup Brushes
Storybook Cosmetics is Making a Hunger Games Makeup Brush Set
Tippling Toronto Taquerias
The New Toronto Taco Bell Will Offer Alcoholic Beverages
Soda-Branded Athletic Wear
FILA Korea Joined Forces with Pepsi to Launch a New Line of Apparel
Booze-Scented Deodorants
Native Deodorant Released a Series of Exclusive Brunch-Inspired Scents
Ultra-Soft Underwear
Underwear from Vin's Answer is Three Times Softer Than Cotton
Blurring Millennial Makeup
Milk Makeup's 'Blur Liquid Matte Foundation' Softens the Look of Pores
Acai Berry Sorbet Bites
The SAMBAZON Superfruit Acai Bites are Organic and Free of Dairy
Liquid Lipstick Pencils
Nudestix's Lip Pencil Products Boast the Staying Power of Liquid Lipsticks
Jerky-Topped Nitro Coffees
This Starbucks Reserve Roastery Beverage is Topped with Beef Jerky
Ripeness-Revealing Stickers
The Freshmax Fruit Stickers Help Shoppers Pick Ripe Avocados
Eyebrow Analysis Tools
Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say
Infused Iced Tea Giveaways
Starbucks is Giving Away Its New Teavana Shaken Iced Teas This Friday
Long-Lasting Eye Pigments
The Milk Makeup Eye Pigments Have a Bold Metallic Finish
Superfood Nail Polish Sets
This NAILS INC. Polish Has the Same Ingredients as an Acai Bowl
Massive Latin Music Festivals
Pueblo Fest 2017 is Being Billed as the "Latin Coachella"
Glossy Eye Pens
The Milk Makeup Eye Vinyl Gives the Eye a Glossy, Lived-In Look
Chip-Covered Nut Snacks
Doritos' New Peanut Snacks Feature a Crunchy Chip-Based Coating
Single-Serve Wine Pouches
The Mifuwi Wine Products are Conveniently Packaged in a Pouch
Canned Sangria Mixes
Smirnoff's Canned Sangrias are Available in Red and White Varieties
Flavor-Enhanced Nitro Coffees
Starbucks is Offering Two New Cold Brew Drinks Infused with Nitrogen
Luggage Brand Pride Parties
Raden's LA Pop-Up Shop Gives Back to the LGBTQ Community
Savory Soup Ice Cream
Salt & Straw's Ramen Ice Cream is Made with Stock, Soy Sauce and More
One-Cent Pizza Promotions
JustEat Offered Inexpensive Pizzas, but Only to Those Named Mary
Holographic Highlighting Powders
Milk Makeup's New Highlighter Offers a Multi-Dimensional Look
Collaborative Loyalty Apps
Pepsi Pass Lets Users Garner More Rewards Alongside Friends
Cereal-Infused Ice Cream Shakes
The Burger King From Loops Shake is Sweet and Crunchy
Foodie-Satisfying Diner Menus
The Johnny Rockets Spring Menu Features Artisan Creations
Nitro Cold-Brew Coffee Expansions
Costa Coffee Will Now Be Offering Nitro Cold Brews In-Store
Gender-Fluid Beauty Campaigns
Milk Makeup Spotlighted a Universal Makeup Product Anyone Can Use
Self-Cooling Underwear Collections
Organic Basics Now Offers Anti-Bacterial Underwear for Women
Hyper-Local Dumpster Desserts
This Frozen Summer Treat Repurposes Ingredients from the Trash
Complexion-Matching Intimates
'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones
Sumatran Coconut Milk Lattes
The Starbucks Iced Cascara Coconut Milk Latte is Sweet and Creamy
Latino Community Markets
Cleveland 'La Placita' is Part of 'La Villa Hispana' Community Project
Crispy Chicken Shell Chalupas
The Taco Bell Naked Chicken Chalupa is Made with a Meat Shell
Cinnamon-Flavored Colas
The New Pepsi Fire Has an Intense Cinnamon Flavor
Bun-Free Chicken Sandwiches
Red Robin's New Avocado Chicken Wedgie Sandwich is Low-Carb
Layered Latin Pizzas
This Mexican Quinoa Pizza is an Unexpected Take on a Traditional Pies
Influencer-Designed Jewelry
Lauren Elizabeth x Mejuri Have Created a Dainty Jewelry Collection
All-Natural Sangria Wines
Beso Del Sol Pink is a Rose Flavored With Various Fruits
Crowdsourced Snack Bar Flavors
KIND is Inviting Fans to Vote for a New Flavor with 'Raise the Bar'
Fruity Sangria Ciders
Portland Cider's Sangria Cider Includes a Blend of Seven Different Fruits
Educational Latin Food Festivals
The 'Latin Food Fest' Features Hands-On Cooking Demonstrations
Zesty Avocado Oil Dressings
The Chosen Foods Wasabi Avocado Oil Mayo is Paleo-Approved
Latino Media Start-Ups
Sofia Vergara is Collaborating on a Latin-Centric Company Called 'Raze'
Subway-Style Pride Posters
New York's MTA Posters Served as Inspiration for a Pride Month Campaign
Pride-Celebrating Slogan Sweaters
INU INU's 'Sounds Gay, I'm In' Sweater Celebrates Pride Month
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
Fried Egg Shell Tacos
The Taco Bell Naked Breakfast Taco is an All-in-One Meal Option
Pride-Celebrating Bath Bombs
Consonant Skincare's Rainbow Bath Bomb Supports an LGBTQ+ Charity
Test Kitchen Dinner Reservations
Taco Bell is Offering a New Dining Experience Through OpenTable
Coffee Shop Protein Bowls
Starbucks' is Releasing a New Vegan Protein Bowl
Iced Dairy-Free Lattes
Starbucks' New Iced Cascara Coconutmilk Latte is Made with Cascara Extract
Spicy Seafood Ice Cream
This Experimental Salt & Straw Flavor Was Inspired by a Student
WOC Makeup Collections
The 'Koyvoca' Beauty Brand Boasts 21 Shades of Brown Foundation
Latino Fashion Tours
'Latino Fashion Week' Showcases the Work of Top Latino Designers
Piña Colada-Inspired Tea Drinks
Starbucks Now Offers an Teavana Iced Piña Colada Infusion
Kidney Bean Burgers
McDonald's is Now Serving the Vegetarian-Friendly 'Veggie McSpice' in Norway
Hearty Coffee House Meals
The Starbucks Breakfast and Lunch Summer Menu is Satisfying
Frozen Churro Snacks
Pillsbury's Churro Bites Offer a Convenient Way to Enjoy Spanish Donuts
Hispanic Cinema Pop-Ups
Cine Carretera Popped Up in a Vacant Lot in San Diego to Screen Films
Basketball-Themed Taco Promotions
'Steal a Game, Steal a Taco' Offers Free Fare For the NBA Finals
Citrusy Non-Alcoholic Margaritas
Moe's Southwest Grill Introduced the 'Moe-Rita' for Cinco de Mayo
Cake-Topped Blended Drinks
The Chocolate Cake Top Frappuccino is Available Only at Starbucks Japan
Nacho-Inspired Fast Food Fries
The Taco Bell Nacho Fries Come with Warm Cheese Dipping Sauce
Monthly Underwear Subscriptions
Me Undies Gives Consumers Comfortable and Fresh Undergarments
Pride-Celebrating Blank Candies
The Well-Known Skittles Candy Has Dropped Its Colors for Pride
Sweet Popcorn Blended Beverages
The Starbucks Caramel Popcorn Frappuccino is Sweet and Buttery
Taco Brand Pizza Dishes
The Taco Bell Crispy Chicken Mexican Pizza Expands the Brand's Offerings
Pop-Up Burrito Bars
Hector Santiago’s Burro Pollo Will Returns as a Cinco De Mayo Pop-Up
Hispanic Celebrity Animal Campaigns
The Group Fifth Harmony Takes a Stand Against Animal Cruelty
Super Sized Waffle Sandwiches
The Enormous Waffle Grilled Cheese Calls for Only Four Ingredients
Funnel Cake Sandwiches
Chase Field Serves a Unique Sweet and Savory Chicken Sandwich
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
Nutty Botanical Coffees
The Starbucks Pistachio Rose Mocha Was Exclusive to Europe and Africa
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
Festive Mexican-Style Lagers
Sweetwater Created a Mexican-Style Lager for Cinco De Mayo
Digital Piñata Promotions
Tostitos is Celebrating Cinco de Mayo 2017 with Personalized Piñatas
Chip-Inspired Chicken Snacks
The Taco Bell Naked Chicken Chips are Served with Cheese Sauce
Friendship-Celebrating Beer Ads
Bud Light's 'Family Friends' Ad Celebrates Hispanic Friendships
QSR Wedding Chapels
The Taco Bell Wedding Chapel will be at the Las Vegas Cantina Flagship
Avocado Oil Potato Chips
The Good Health Avocado Oil Gluten-Free Chips are a Better-for-You Option
Premium Old-Fashioned Fruit Colas
The New 1893 Pepsi-Cola Flavors are Unexpected
Hispanic Car Campaigns
The Ram Trucks 'Boss' Spot is Marketed to Latino Consumers
Auto Brand Concert Experiences
Mercedes-Benz Canada is Now Working with Live Nation Canada
Artistic Accelerator Programs
the #BriskMode Accelerator celebrated Hispanic Heritage Month
Immigration Tribute Ads
The Bazta Arpaio Ad Invoked an Ad from the 60s to Make a Political Point
Civil Unrest Ad Spots
Pepsi and Kendall Jenner's New Commercial Uses Activism to Sell Soft Drinks
Motherhood-Celebrating Apparel Ads
Gap's 'Mama Said' Ad Stars a Lesbian Couple and Their Children
LGBT Latin Festivals
This Miami Festival is Aimed at Creating a Fun, Inclusive Space for Visitors
Malay-Inspired Frappuccinos
Starbucks Singapore is Releasing a Locally Inspired 'Shiok-ah-ccino'
Latino-Focused Sports Shows
EPSN2's New Weekly Show is Interactive and Culturally Fluent
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports