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Jerky-Topped Nitro Coffees

This Starbucks Reserve Roastery Beverage is Topped with Beef Jerky

— August 3, 2017 — Unique
It's not uncommon to find the occasional dish that is topped with jerky, but it is almost unheard of to come across a beverage that can boast the same kind of finishing touches. However, the Starbucks Reserve Roastery in Seattle is a place where a new specialty beverage can be found—the Pepper Nitro with a Jerky Twist.

The specialty coffee beverage boasts a base of Starbucks Reserve Eastern D.R. Congo Lake Kivu coffee that is "slow-steeped as cold brew and served on draft through a nitro tap." The beverage also includes a malted fennel black pepper syrup that is at once sweet and savory, as well as a layer of "layer of honey cold foam and finished with a sprinkling of cracked pink peppercorn." True to its name, the nitro coffee is topped off with a skewer that includes a piece of grass-fed beef jerky.
Trend Themes
1. Pepper Nitro Beverages - The inclusion of unique flavors like malted fennel black pepper syrup and cracked pink peppercorn in nitro beverages presents an opportunity for disruptive innovation in the coffee industry.
2. Jerky-infused Beverages - The addition of beef jerky as a topping or ingredient in beverages offers a unique flavor profile and potential for disruptive innovation in the beverage industry.
3. Cold Brew Nitro Technology - The use of nitro taps and cold brew techniques in coffee beverages allows for the creation of smooth and creamy textures, opening up possibilities for disruptive innovation in the coffee market.
Industry Implications
1. Coffee - The incorporation of unique flavors and innovative techniques in nitro coffee beverages provides an opportunity for disruptive innovation within the coffee industry.
2. Beverage - The introduction of jerky-infused beverages and the exploration of new flavor combinations presents a potential for disruptive innovation in the beverage industry.
3. Food - The incorporation of beef jerky as a topping in a beverage introduces a unique cross-industry opportunity for disruptive innovation in the food and beverage sectors.
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