Taco Bell is a quick service restaurant associated with lunch and dinner, but the Taco Bell Naked Breakfast Taco is a fried egg shell taco that aims to take the brand into morning meal territory.
Set to be test marketed in Michigan starting in late-April, the Taco Bell Naked Breakfast Taco features, as mentioned, has a fried egg shell taco base that has been filled with sausage or bacon, potato bites, nacho cheese sauce and shredded cheddar.
The Taco Bell Naked Breakfast Taco also comes in a Dressed version that sees the exterior of the breakfast taco wrapped in a warm Gordita flatbread. The Taco Bell Naked Breakfast Taco can be easily augmented to be a protein-focused food option by simply eliminating potatoes.
Key Themes Behind This Trend
- Breakfast Taco Trend
- Breakfast-themed options offered by quick service restaurants, specifically in the form of tacos that utilize eggs in unique ways.
- All-in-one Meal Trend
- Meal options that combine a variety of flavors and ingredients to create a single dish, such as the Naked Breakfast Taco
Where This Applies
- Fast Food Industry
- Innovative breakfast items that cater to on-the-go consumers are a major area for the fast food industry to capitalize on.
- Dairy Industry
- Breakfast items that incorporate cheese, such as nacho cheese and cheddar, could benefit the dairy industry through increased demand.
- Meat Industry
- Breakfast items that feature meat, such as sausage and bacon, could lead to partnerships and opportunities for the meat industry to create unique options for consumers.
