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Fried Egg Shell Tacos

The Taco Bell Naked Breakfast Taco is an All-in-One Meal Option

— April 7, 2017 — Lifestyle
Taco Bell is a quick service restaurant associated with lunch and dinner, but the Taco Bell Naked Breakfast Taco is a fried egg shell taco that aims to take the brand into morning meal territory.

Set to be test marketed in Michigan starting in late-April, the Taco Bell Naked Breakfast Taco features, as mentioned, has a fried egg shell taco base that has been filled with sausage or bacon, potato bites, nacho cheese sauce and shredded cheddar.

The Taco Bell Naked Breakfast Taco also comes in a Dressed version that sees the exterior of the breakfast taco wrapped in a warm Gordita flatbread. The Taco Bell Naked Breakfast Taco can be easily augmented to be a protein-focused food option by simply eliminating potatoes.
Trend Themes
1. Breakfast Taco Trend - Breakfast-themed options offered by quick service restaurants, specifically in the form of tacos that utilize eggs in unique ways.
2. All-in-one Meal Trend - Meal options that combine a variety of flavors and ingredients to create a single dish, such as the Naked Breakfast Taco
Industry Implications
1. Fast Food Industry - Innovative breakfast items that cater to on-the-go consumers are a major area for the fast food industry to capitalize on.
2. Dairy Industry - Breakfast items that incorporate cheese, such as nacho cheese and cheddar, could benefit the dairy industry through increased demand.
3. Meat Industry - Breakfast items that feature meat, such as sausage and bacon, could lead to partnerships and opportunities for the meat industry to create unique options for consumers.
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