A French art director who's currently based out of London, Tom le French is well known for his award-winning promotional work that he did for Beats by Dr. Dre back in 2014. For another project, he made a series of conceptual wine bottles, which imagined major brands and even Daft Punk as their own type of wine.
More recently, the creative combined cosmetics, high heeled shoes, perfume and other feminine items with various kinds of weapons. In one of the graphic images, a gun is shown with an exposed tube of bright red lipstick coming out of the barrel. Another imagines Chanel perfume as a lethal grenade.
With this project, Tom le French drives a message that surrounds feminine power, as he takes items that are conventionally used by women and transforms them into things that can kill.
What Makes This Trend Stand Out
- Feminine Power Imagination
- There is an opportunity for companies to explore the concept of femininity and power, exploring new products that challenge gender norms.
- Conceptual Product Packaging
- There is an opportunity in combining product packaging with unexpected concepts, beyond traditional norms, to attract and engage with consumers.
- Weaponized Feminine Items
- There is an opportunity for companies to explore the messaging behind challenging traditional gender roles by creating products that recontextualize femininely-associated items as powerful objects.
Sectors Adopting This
- Cosmetics
- Cosmetics companies can explore conceptual packaging ideas and messages that subvert traditional gender norms to appeal to consumers looking for something new and edgy.
- Fashion
- Fashion companies can tap into the idea of feminine power and gender-bending fashion by exploring new designs that challenge traditional norms and expectations.
- Weapons and Self-defense
- Manufacturers of self-defense products and weapons can explore the messaging behind femininity and power by exploring new product designs that feature feminine objects as tools and weapons.
