Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Malay-Inspired Frappuccinos

Starbucks Singapore is Releasing a Locally Inspired 'Shiok-ah-ccino'

— August 1, 2017 — Lifestyle
The all-new 'Shiok-ah-ccino' from Starbucks Singapore is a Western remix on a local classic.

With the release of a new locally inspired menu, Starbucks Singapore has released a gula melaka-flavored Frapuccino. Gula melaka is made out of caramelized palm sugar and adds a sweet, toasty flavor to the classic Starbucks blended drink. The Shiok-ah-ccino is layered over coffee jelly, topped with whipped cream and gula melaka flakes.

"Shiok" is a Malay expression that when translated to English, means "cool" or "great." By using regional flavors and lingo, Starbucks Singapore is tapping into the cultural of the area and distinguishing itself from other Western brands.

To accompany this new blended beverage, Starbucks Singapore will also release a collection of locally inspired cakes. Flavors include 'Horlicks White Chocolate Cake,' 'Ovaltine Chocolate Cake,' 'Ondeh Ondeh Gula Melaka Cake' and 'Pulut Hitam Cake.' These special treats will be available for a limited time on August 1st.