The all-new 'Shiok-ah-ccino' from Starbucks Singapore is a Western remix on a local classic.
With the release of a new locally inspired menu, Starbucks Singapore has released a gula melaka-flavored Frapuccino. Gula melaka is made out of caramelized palm sugar and adds a sweet, toasty flavor to the classic Starbucks blended drink. The Shiok-ah-ccino is layered over coffee jelly, topped with whipped cream and gula melaka flakes.
"Shiok" is a Malay expression that when translated to English, means "cool" or "great." By using regional flavors and lingo, Starbucks Singapore is tapping into the cultural of the area and distinguishing itself from other Western brands.
To accompany this new blended beverage, Starbucks Singapore will also release a collection of locally inspired cakes. Flavors include 'Horlicks White Chocolate Cake,' 'Ovaltine Chocolate Cake,' 'Ondeh Ondeh Gula Melaka Cake' and 'Pulut Hitam Cake.' These special treats will be available for a limited time on August 1st.
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