Smirnoff's new canned sangrias are ideal for on-the-go enjoyment and illustrate Millennial consumers' growing desire for portable and break-proof drink packaging. With product offerings like canned wines, and craft cocktails gaining mass popularity, canned sangria is a natural next step. This particular launch from Smirnoff is the perfect go-to drink for those looking to cool off on a hot summer day, and features hassle-proof packaging to boot.
Each of Smirnoff's canned sangrias is packaged in a 473 ml can, and contains a 5% alcohol count. The beverage is ready to drink, and easy to transport, making it the perfect essential for barbecues, backyard gatherings or even beach-side picnics.
Putting a fresh twist on a classic summertime drink, Smirnoff transforms a wine-based beverage into a signature vodka mix -- one that is accessible without sacrificing taste and quality in the process.
Key Themes Behind This Trend
- Canned Alcoholic Beverages
- The rise of canned alcoholic beverages presents an opportunity for innovative packaging and convenient on-the-go consumption.
- Portable Drink Packaging
- The demand for portable and break-proof drink packaging creates a space for disruptive solutions in the beverage industry.
- Ready-to-drink Cocktails
- The popularity of ready-to-drink cocktails opens up possibilities for new flavor combinations and convenient options for consumers.
Where This Applies
- Alcoholic Beverage Industry
- The alcoholic beverage industry can leverage the trend of canned alcoholic beverages to innovate in packaging, taste, and convenience.
- Packaging Industry
- The packaging industry has an opportunity to create innovative solutions for portable and break-proof drink packaging.
- Craft Cocktail Industry
- The craft cocktail industry can explore ready-to-drink options to cater to the demand for convenient and quality mixed drinks.
