Smirnoff's new canned sangrias are ideal for on-the-go enjoyment and illustrate Millennial consumers' growing desire for portable and break-proof drink packaging. With product offerings like canned wines, and craft cocktails gaining mass popularity, canned sangria is a natural next step. This particular launch from Smirnoff is the perfect go-to drink for those looking to cool off on a hot summer day, and features hassle-proof packaging to boot.
Each of Smirnoff's canned sangrias is packaged in a 473 ml can, and contains a 5% alcohol count. The beverage is ready to drink, and easy to transport, making it the perfect essential for barbecues, backyard gatherings or even beach-side picnics.
Putting a fresh twist on a classic summertime drink, Smirnoff transforms a wine-based beverage into a signature vodka mix -- one that is accessible without sacrificing taste and quality in the process.