Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Smirnoff's Canned Sangrias are Available in Red and White Varieties

 - Jun 20, 2017
References: lcbo & smirnoff
Smirnoff's new canned sangrias are ideal for on-the-go enjoyment and illustrate Millennial consumers' growing desire for portable and break-proof drink packaging. With product offerings like canned wines, and craft cocktails gaining mass popularity, canned sangria is a natural next step. This particular launch from Smirnoff is the perfect go-to drink for those looking to cool off on a hot summer day, and features hassle-proof packaging to boot.

Each of Smirnoff's canned sangrias is packaged in a 473 ml can, and contains a 5% alcohol count. The beverage is ready to drink, and easy to transport, making it the perfect essential for barbecues, backyard gatherings or even beach-side picnics.

Putting a fresh twist on a classic summertime drink, Smirnoff transforms a wine-based beverage into a signature vodka mix -- one that is accessible without sacrificing taste and quality in the process.