CATEGORY
Fun Trends

Top Trends in Fun

Offering a behind-the-scenes glimpse into the fun and alwayss entertaining culture at Trend Hunter, this category offers everything from Trend Hunter’s monthly fun day outings to milestone events and employee gatherings.

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Whitewater Jet Boating: Trend Hunter Fun Day
JUN 15, 2010

Whitewater Jet Boating: Trend Hunter Fun Day

Whirlpool Jet Boats at Niagara Falls

Whitewater Jet Boating — Disruptive innovation opportunity: Explore the development of advanced jet boat technologies to enhance the thrill and safety of whitewater jet boating experiences.

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Photoshop Fun: Trend Hunter Fun Day
JAN 20, 2010

Photoshop Fun: Trend Hunter Fun Day

Fun Photoshoots — Opportunities for creating fun and memorable experiences through photoshoot events

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Pumpkin Carving Party: Trend Hunter Fun Day
AUG 17, 2011

Pumpkin Carving Party: Trend Hunter Fun Day

Pumpkin Carving Contests — Opportunity to create innovative and interactive pumpkin carving contests for team-building events or Halloween festivities.

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Waterfall-Hunting: Trend Hunter Fun Day
FEB 2, 2010

Waterfall-Hunting: Trend Hunter Fun Day

Trekking Through San Diego's Mountains

Nature Hiking — Companies can offer team-building activities that involve exploring nature and enjoying the sights and sounds of waterfalls like Trend Hunter Fun Day did.

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Couture Dress Hunting: Trend Hunter Fun Day
JAN 19, 2012

Couture Dress Hunting: Trend Hunter Fun Day

Designer Dress Rentals — Opportunity for disruptive innovation in the fashion industry by offering affordable access to high-end designer dresses.

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Dining in the Dark: Trend Hunter Fun Day
JAN 28, 2010

Dining in the Dark: Trend Hunter Fun Day

Dining in the Dark — Opportunity for restaurants to offer unique sensory dining experiences by incorporating darkness as a theme.

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Wonderland: Trend Hunter Fun Day
AUG 18, 2009

Wonderland: Trend Hunter Fun Day

Amusement Park Experiences — Explore the potential for creating unique and immersive experiences within amusement parks through innovative rides and attractions.

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TH Prom: Trend Hunter Fun Day
AUG 16, 2011

TH Prom: Trend Hunter Fun Day

Formal Attire — Opportunity for disruptive innovation in the fashion industry to create stylish and unique formal wear.

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Brew-Showcasing Events
NOV 7, 2014

Brew-Showcasing Events

Les Murray Discusses Toronto's Festival of Beer and Great Tasting Product

Beer Festival Experiences — Disruptive innovation opportunity: Creating immersive beer festivals that combine beer tasting with entertainment and educational components.

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Boat Party: Trend Hunter Fun Day
JUL 9, 2009

Boat Party: Trend Hunter Fun Day

Boat Parties — Disruptive innovation opportunity: Develop unique boat party experiences with themed decorations and entertainment to attract a niche market of party-goers.

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TREND HUNTER
INSIGHTS

Brined Heat

Hot pickle flavors move from niche craving to mainstream CPG cue

Trend - Hot pickle flavor is gaining momentum across CPG as brands tap into consumers’ appetite for bold, briny, spicy snacks and condiments. From spicy pickle pouches and premium jarred pickles to pickle-inspired seasonings, brands are turning the tangy heat of brine into products that feel snackable, customizable, and culturally current.

Insight — Gen Z consumers are drawn to products that offer more than novelty, especially in crowded food and beverage categories. Bold flavor innovation gives brands a way to signal personality, spark curiosity, and create social-ready moments, while aesthetic-first branding helps make these products feel like part of a larger lifestyle. For younger shoppers, unexpected flavor profiles can turn everyday snacking and cooking into a form of self-expression.

Workshop Question — How could your brand turn a cult-favorite flavor into a more flexible everyday experience?

SCORE
5.4
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness

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