CATEGORY
Fun Trends

Top Trends in Fun

Offering a behind-the-scenes glimpse into the fun and alwayss entertaining culture at Trend Hunter, this category offers everything from Trend Hunter’s monthly fun day outings to milestone events and employee gatherings.

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Whitewater Jet Boating: Trend Hunter Fun Day
JUN 15, 2010

Whitewater Jet Boating: Trend Hunter Fun Day

Whirlpool Jet Boats at Niagara Falls

Whitewater Jet Boating — Disruptive innovation opportunity: Explore the development of advanced jet boat technologies to enhance the thrill and safety of whitewater jet boating experiences.

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Photoshop Fun: Trend Hunter Fun Day
JAN 20, 2010

Photoshop Fun: Trend Hunter Fun Day

Fun Photoshoots — Opportunities for creating fun and memorable experiences through photoshoot events

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Pumpkin Carving Party: Trend Hunter Fun Day
AUG 17, 2011

Pumpkin Carving Party: Trend Hunter Fun Day

Pumpkin Carving Contests — Opportunity to create innovative and interactive pumpkin carving contests for team-building events or Halloween festivities.

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Waterfall-Hunting: Trend Hunter Fun Day
FEB 2, 2010

Waterfall-Hunting: Trend Hunter Fun Day

Trekking Through San Diego's Mountains

Nature Hiking — Companies can offer team-building activities that involve exploring nature and enjoying the sights and sounds of waterfalls like Trend Hunter Fun Day did.

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Couture Dress Hunting: Trend Hunter Fun Day
JAN 19, 2012

Couture Dress Hunting: Trend Hunter Fun Day

Designer Dress Rentals — Opportunity for disruptive innovation in the fashion industry by offering affordable access to high-end designer dresses.

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Dining in the Dark: Trend Hunter Fun Day
JAN 28, 2010

Dining in the Dark: Trend Hunter Fun Day

Dining in the Dark — Opportunity for restaurants to offer unique sensory dining experiences by incorporating darkness as a theme.

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Wonderland: Trend Hunter Fun Day
AUG 18, 2009

Wonderland: Trend Hunter Fun Day

Amusement Park Experiences — Explore the potential for creating unique and immersive experiences within amusement parks through innovative rides and attractions.

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TH Prom: Trend Hunter Fun Day
AUG 16, 2011

TH Prom: Trend Hunter Fun Day

Formal Attire — Opportunity for disruptive innovation in the fashion industry to create stylish and unique formal wear.

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Brew-Showcasing Events
NOV 7, 2014

Brew-Showcasing Events

Les Murray Discusses Toronto's Festival of Beer and Great Tasting Product

Beer Festival Experiences — Disruptive innovation opportunity: Creating immersive beer festivals that combine beer tasting with entertainment and educational components.

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Boat Party: Trend Hunter Fun Day
JUL 9, 2009

Boat Party: Trend Hunter Fun Day

Boat Parties — Disruptive innovation opportunity: Develop unique boat party experiences with themed decorations and entertainment to attract a niche market of party-goers.

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TREND HUNTER
INSIGHTS

Creatine Wellness

Creatine supplements are being repositioned as multi-benefit wellness products

Trend - Creatine is evolving beyond its traditional bodybuilding associations as wellness brands introduce the supplement in accessible formats like hydration sticks and ready-to-drink beverages. Companies such as Alani and Array are marketing creatine for cognitive support, mood enhancement, sleep quality, and longevity rather than purely muscle growth.

Insight — The accessibility problem with creatine has never been about awareness—it's been about format. Consumers understand the benefits but haven't wanted to deal with dry scooping powders, carrying shakers to the gym, or blending smoothies daily. This friction kept creatine confined to dedicated fitness enthusiasts willing to tolerate inconvenience for results. As the supplement industry matures, brands are recognizing that efficacy alone doesn't drive adoption.

Workshop Question — What supplement could your brand turn into a drink that people would actually want to grab daily?

SCORE
6.8
GENDER
50% Men 50% Women
MARKET
GENERATION
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
POPULARITY
Popularity
Activity
Freshness

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