Category
Lifestyle
Assisted Choices
Trend cluster
Category
Iced
Artisanal
Frozen foods re-brand to give the perception of artisanal production.
3.6
Trend score
Trend
What is the Iced Artisanal trend?
Iced Artisanal: Frozen foods, which have long been associated with unhealthy lifestyles, are increasingly re-branding with terminology and visuals that relate them to "artisanal" quality products. This shift comes as the focus on health, or the perception of it, continues to intensify in the food industry, with frozen foods requiring revamped strategies in order to conform to new norms around lifestyle habits.
Trend themes
Themes within the Iced Artisanal trend
Three behaviours holding the trend together01
Artisanal Perception
Frozen foods are being re-branded and marketed as artisanal quality products to shift consumer perception of them as unhealthy.
02
Snack-Sized Portions
Consumers are seeking out smaller, tapas-style dishes and pre-made snacks, leading to the release of appetizer-sized frozen food products like frozen artisanal pizzas and meatballs.
03
Non-Dairy Options
As consumers increasingly look to avoid animal ingredients for health and ethical reasons, non-dairy frozen desserts like coconut milk-based ice cream are gaining popularity.
Industry implications
What the Iced Artisanal trend means for industry
Where the trend changes the playbookFor
Frozen Food
The frozen food industry can create new product lines with different packaging and branding that positions their products in line with popular perceptions of artisanal quality products.
For
Non-Dairy Products
With growing consumer demand for non-dairy products, food companies can create and market non-dairy frozen desserts to cater to this segment.
For
Convenience and Snacks
As consumers seek out smaller, snack-sized portions, companies can create new frozen food products that cater to this trend and promote their convenience and ease of preparation.
Workshop question
How can your brand adapt to changing narratives within its area of expertise?
Trend signals
Trend signals for Iced Artisanal
Trend score 3.6 out of 10, from popularity 46%, activity 53%, freshness 8%.
Popularity46%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Iced Artisanal trend
7 featured examples from May 3, 2016 to Jun 8, 2018CategoryLifestyle
Artisanal Frozen Food Packaging
The Merci Chef Frozen Food Products Convey a Handmade Notion
The food and beverage industry can capitalize on the trend of artisanal packaging and conveying freshness through visual design.
CategoryLifestyle
Frozen Organic Artisan Desserts
The New Alden's Organic Ice Cream Treats are Premium and Tasty
There's a growing demand for organic, high-quality desserts as consumers become more health conscious.
CategoryLifestyle
Frozen Artisanal Breads
The La Brea Frozen Bakery Breads are Easy to Make at Home
The La Brea frozen bakery breads represent a disruptive innovation in the frozen food industry, catering to consumers looking for premium products within the convenience of their…
CategoryLifestyle
Frozen Oven-Fired Meatballs
The New Rosina Artisan Meatballs Come in Three Delicious Varieties
The frozen food industry can capitalize on the trend by expanding their product offerings to include artisanal options and high-quality ingredients.
CategoryLifestyle
Pizzeria-Inspired Frozen Pizzas
The Dr. Oetker Virtuoso Classic Crust Frozen Pizzas are Artisanal
Opportunity for frozen food companies to capitalize on the growing demand for artisanal and gourmet frozen pizzas.
CategoryLifestyle
Appetizer-Sized Pizzas
DiGiorno's New Artisan Style Melts are Meant for Snacking
The frozen food industry has the potential to capitalize on the demand for tapas-style dishes and pre-made snacks by producing frozen meals that are designed for snacking and shar…
CategoryLifestyle
Artisanal Non-Dairy Frozen Desserts
The New Halo Top Ice Creams Feature Fan-Favorite Flavors
The food and beverage industry can use plant-based alternatives to traditional dairy ingredients to create dairy-free products that cater to a growing consumer demographic.
