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Iced Artisanal

Frozen foods re-brand to give the perception of artisanal production

Implications - Frozen foods, which have long been associated with unhealthy lifestyles, are increasingly re-branding with terminology and visuals that relate them to "artisanal" quality products. This shift comes as the focus on health, or the perception of it, continues to intensify in the food industry, with frozen foods requiring revamped strategies in order to conform to new norms around lifestyle habits.

Workshop Question - How can your brand adapt to changing narratives within its area of expertise?
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
47,912 Total Clicks
May 16 - Feb 18
This Year and Warm
MarketingLifestyleFoodHealthBranding
Featured Examples
Artisanal Frozen Food Packaging - The Merci Chef Frozen Food Products Convey a Handmade Notion
SCORE 5.9
Warm 3,342 Clicks Pub: May 2, 16
Artisanal Frozen Food Packaging
The Merci Chef Frozen Food Products Convey a Handmade Notion
Frozen food products are often associated with anything but being fresh, so the new Merci Chef packaging is intended to convey a handmade aesthetic. Designed by Tatil Design, the Merci Chef... [More]
Frozen Organic Artisan Desserts - The New Alden's Organic Ice Cream Treats are Premium and Tasty
SCORE 7
This Year and Warm 989 Clicks Pub: Feb 20, 18
Frozen Organic Artisan Desserts
The New Alden's Organic Ice Cream Treats are Premium and Tasty
These Alden’s Organic Ice Cream treats have been unveiled by the brand as a new lineup of desserts that will provide consumers with a series of premium frozen novelties to enjoy. The treats... [More]
Frozen Artisanal Breads - The La Brea Frozen Bakery Breads are Easy to Make at Home
SCORE 4.4
Average 1,105 Clicks Pub: Dec 4, 16
Frozen Artisanal Breads
The La Brea Frozen Bakery Breads are Easy to Make at Home
The La Brea frozen bakery breads are intended to help make it possible for consumers to enjoy freshly prepared breads without having to head for their nearest bakery. The new line from La Brea is... [More]
Appetizer-Sized Pizzas - DiGiorno's New Artisan Style Melts are Meant for Snacking
SCORE 2.1
Untested 260 Clicks Pub: Jul 4, 16
Appetizer-Sized Pizzas
DiGiorno's New Artisan Style Melts are Meant for Snacking
DiGiorno recently expanded its line of frozen pizzas with the release of its new Artisan Style Melts. In recent years, there has been a growing demand for tapas-style dishes and pre-made snacks that... [More]
Artisanal Non-Dairy Frozen Desserts - The New Halo Top Ice Creams Feature Fan-Favorite Flavors
SCORE 3.7
This Year and Mild 175 Clicks Pub: Feb 1, 18
Artisanal Non-Dairy Frozen Desserts
The New Halo Top Ice Creams Feature Fan-Favorite Flavors
The market for non-dairy products is increasing as consumers look to avoid them for health reasons, which is seeing new options like these Halo Top ice creams be created. Crafted with coconut milk,... [More]
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