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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,706 more

Emblematic Refresh

Vintage logos are revisited to capitalize on the 90s-era fashion fixation

Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency.
Workshop Question - What "vintage" tributes to your brand's past can you play up in order to celebrate long-term customers?
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
97,417 Total Clicks
Date Range:
Feb 17 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Streetwear-Inspired Capsules
Streetwear-Inspired Capsules
The Gap's Archive Reissue–Logo Remix Line Takes a Graphic Approach
The highly recognized retail brand The Gap drops its latest work entitled the ‘Archive Reissue–Logo Remix’ collection. The capsule has an expansive range of apparel for women, men,... MORE
Luxe Hot Pink Sweaters
Luxe Hot Pink Sweaters
The Gucci Vintage Logo Sweater is the Perfect High-End Statement Piece
After Gucci added t-shirts, acid-wash jeans and a variety of other pieces to its causal streetwear-inspired selection of clothing, it dropped a new iteration of the Gucci Vintage Logo sweater.... MORE
Pastel Bubble Letter-Branded Sneakers
Pastel Bubble Letter-Branded Sneakers
These Air More Uptempos Boast an 'Island Green' Colorway
Recently, Nike updated its popular Air More Uptempo silhouette with a fresh colorway dubbed ‘Island Green,’ due its inclusion of a light pastel turquoise on the uppers. Like previously... MORE
Re-Imagined Vintage Logo Tees
Re-Imagined Vintage Logo Tees
Gucci's Vintage Logo Tee Has Been Updated with Two Wild Tigers
Gucci’s vintage logo tee has undergone a unique makeover as last season’s must-have shirt has been embellished with wild fighting tigers. The vintage logo tee was re-released through... MORE
Collaborative Japanese Fall Collections
Collaborative Japanese Fall Collections
Christian DaDa and Kappa Collaborated for Fall/Winter 2018
Christian Dada and Kappa worked together to design pieces for the Christian Dada Fall/Winter 2018 collection. Japanese designer Masanori Morikawa of Christian Dada, calls upon the “Dadaist... MORE
Pink Logo Crewneck Sweaters
Pink Logo Crewneck Sweaters
Tommy Jeans Have Released a Millennial Pink Logo Crewneck
Tommy Jeans have been undergoing a vintage revival as its designs continue to feature 90s motifs, and its new Millennial pink logo shirt is no exception. Arriving just in time for Valentine’... MORE

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20s-Inspired Kids Clothes
20s-Inspired Kids Clothes
The Small Gatsby's Line is Filled with Adorable Formal Wear for Kids
Ambition-Inspired Children's Clothes
Ambition-Inspired Children's Clothes
Haus of Jr's Released an Inspiring Clothing Line for Kids
Minimalist Basic Tee Lines
Minimalist Basic Tee Lines
KANCO by LIFUL is Both Stylish and Comfortable
Children's Adventure-Inspired Clothes
Children's Adventure-Inspired Clothes
Munsterkids' New Clothing Line Encourages Kids to Adventure
Luxury Tourist-Inspired Sweaters
Luxury Tourist-Inspired Sweaters
Balenciaga's Latest Release is a Tourist-Worthy Sweatshirt
Morse Code-Incorporated Fashion
Morse Code-Incorporated Fashion
The Lanvin Pre-Fall 2018 Collection Delivers Clean-Cut Silhouettes
Inspiring Children's Wear
Inspiring Children's Wear
'Someday Soon' Created a New Line of Fashion-Forward Clothing for Kids
Multi-Focused Menswear Collections
Multi-Focused Menswear Collections
The NEIGHBORHOOD Spring/Summer 2018 Line is Highly Versatile
Luxurious Streetwear Collections
Luxurious Streetwear Collections
BAPE's 'A Bathing Ape Black' is an All-New High-End Line
Ketchup Chip Streetwear
Ketchup Chip Streetwear
The 'Doritos Ketchup Drop' Includes Apparel Inspired by the Chip Flavor
Juxtaposing Sneaker Collaborations
Juxtaposing Sneaker Collaborations
UNDERCOVER and Converse Joined to Launch a Series of Designs
Sleepwear-Inspired Velvet Suits
Sleepwear-Inspired Velvet Suits
LOÉIL's Powder Blue Ensemble Features a Loose-Fitting Silhouette
Oversized Logo Crew Necks
Oversized Logo Crew Necks
FILA and Urban Outfitters Released a Cozy Red Crew Neck
Monster-Themed Hoodie Designs
Monster-Themed Hoodie Designs
Bape's 2018 Streetwear is Camo-Dominant and Monster-Inspired
play_circle_filled Singer-Designed Fashion Capsules
Singer-Designed Fashion Capsules
Two Creatives Joined Forces for the JV X Nick Jonas Collection
Playfully Ingenious Menswear
Playfully Ingenious Menswear
Acne Studios' Autumn 2018 Line Features Prints by Young Students
Everyday Formal Wear
Everyday Formal Wear
'Our Legacy' Released a Line of Formal Wear Made to Be Worn Daily
Layered Minimalist Fashion
Layered Minimalist Fashion
Jil Sander's Fall/Winter Collection is Minimal and Asymmetrical
Collaborative Romantic Fashion
Collaborative Romantic Fashion
For Love & Lemons Created a Romantic Jaime King Collaboration
High-Fashion Online Collaborations
High-Fashion Online Collaborations
MR PORTER & Balenciaga Teamed Up for an Exclusive Collaboration
Sporty Golden Hoodies
Sporty Golden Hoodies
The Nike Elemental Gold Sweater is Elegant and Edgy
High-Fashion Androgynous Clothes
High-Fashion Androgynous Clothes
Martine Rose's New Line Mixes High-Fashion with Menswear Styles
Fuchsia Designer Backpacks
Fuchsia Designer Backpacks
Gucci Has Released a Luxury Pink Leather Backpack
Affordable Universally Sized Apparel
Affordable Universally Sized Apparel
Target Released a New Clothing Line for Women of All Sizes
Oversized Co-Branded Sweaters
Oversized Co-Branded Sweaters
Tommy Hilfiger and Vetements Have Released a Baggy Red Sweater
Rhinestone Embellished Combs
Rhinestone Embellished Combs
The New Gucci Comb Puts a Designer Twist on the Ordinary
Interactive Fashion House Museums
Interactive Fashion House Museums
The Gucci Garden is Exhibiting in Florence, Italy
Minimalist Plus-Size Clothing
Minimalist Plus-Size Clothing
Hackwith Design's HDH Plus Line Features Sleek Silhouettes
Designer Logo Leather Goods
Designer Logo Leather Goods
The Gucci Leather Goods Line Features the Brands Vintage Logo
High-Shine Red Slides
High-Shine Red Slides
Ivy Park's Red Slides are the Perfect Statement Shoe
Vivid Logo Hoodies
Vivid Logo Hoodies
Champion's Vivid Logo Hoodies Arrive in Vibrant Colorways
Swatch-Inspired Sneakers
Swatch-Inspired Sneakers
The New adidas AlphaBOUNCE Colorway Celebrates a Purple Pantone Color
Sequin Designer Headbands
Sequin Designer Headbands
This Gucci Headband Was Inspired by the 80s Accessories
Reworked Designer Joggers
Reworked Designer Joggers
Frankie Collective Creates Gucci Joggers That Can Be Dressed Up or Down
Pink Designer Phone Cases
Pink Designer Phone Cases
Gucci's Hot Pink Phone Case Has Arrived for the Holiday Season
Space-Inspired Tote Bags
Space-Inspired Tote Bags
Nike and Tom Sachs Have Collaborated to Produce a Space-Ready Tote Bag
Dedicated Sneakerhead Apps
Dedicated Sneakerhead Apps
The Nike SNEAKRS App Keeps Users Up to Date with New Drops
AR Jersey Apps
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
Deconstructed Sneaker Masks
Deconstructed Sneaker Masks
Zhijun Wang Adapted Nike's VaporMax Sneakers to Be a Face Mask
Feminine-Focused Workout Gear
Feminine-Focused Workout Gear
Nike's 'Chrome Blush' is an All-Pink Product Line
Conscious Team Jerseys
Conscious Team Jerseys
The New Nike and NBA's Jerseys Will Be Made of Recycled Water Bottles
Knit Jacquard Sneakers
Knit Jacquard Sneakers
The Nike Air Max 97 Ultra '17 'Jacquard' Sneakers are Stylishly Curvy
Rampant Lioness Logos
Rampant Lioness Logos
The National Dutch Women's Soccer Team Recently Received a Logo Redesign
Vivid Co-Branded Basketball Courts
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
Diverse Fashion Campaigns
Diverse Fashion Campaigns
This Vintage-Inspired New Gucci Campaign Features Black Models Only
Pearl-Studded Sneakers
Pearl-Studded Sneakers
These New Gucci Sneakers Feature Boldly Luxurious Accents
$3,300 Cotton Hoodies
$3,300 Cotton Hoodies
This New Gucci Hoodie Has Proven Popular Amongst Influencers and Celebrities
Elegantly Embroidered Sneakers
Elegantly Embroidered Sneakers
These Exclusive Floral Gucci Sneakers Were Designed by FRE Customs
Playfully Luxurious Lookbooks
Playfully Luxurious Lookbooks
The Pre-Fall Gucci Collection Was Presented with Stylized Imagery
Pet-Branded Luxury Jackets
Pet-Branded Luxury Jackets
These Limited-Edition Gucci Jackets Feature Embroidered Cats and Dogs
Luxurious Serpent Sweaters
Luxurious Serpent Sweaters
This Statement Gucci Snake is Made from Cotton French Terry
Studded Bleached Pants
Studded Bleached Pants
These Slim Fit Jeans from Gucci Boast a Boldly Distressed Design
Luxurious Graphic Apparel
Luxurious Graphic Apparel
These Gucci Logo Tees and Hoodies Have a Distressed Causal Look