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Emblematic Refresh

Vintage logos are revisited to capitalize on the 90s-era fashion fixation

Implications - Avid fashion consumers driven by the visual nature of ubiquitous fashion incubators such as Instagram and Tumblr are embracing new capsule collections defined by a brand's reclamation of vintage logos and iconography. This shift highlights a continued departure from the "No Logo" era of the 2000s, while also speaking to the persistent fixation of 90s era design elements and the procurement of such as cultural currency.

Workshop Question - What "vintage" tributes to your brand's past can you play up in order to celebrate long-term customers?

SCORE 5.2

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6 Featured, 53 Examples: 86,496 Total Clicks

Date Range: Feb 17 - Feb 18

Trending: Warm

Consumer Insight Topics: Art & Design Fashion Hip Fashion

Featured Examples

SCORE 7.1

Warm 2,494 Clicks Pub: Feb 1, 18

Streetwear-Inspired Capsules

The Gap's Archive Reissue–Logo Remix Line Takes a Graphic Approach

The highly recognized retail brand The Gap drops its latest work entitled the ‘Archive Reissue–Logo Remix’ collection. The capsule has an expansive range of apparel for women, men,... [More]

SCORE 5.9

Warm 2,055 Clicks Pub: Feb 7, 17

Luxe Hot Pink Sweaters

The Gucci Vintage Logo Sweater is the Perfect High-End Statement Piece

After Gucci added t-shirts, acid-wash jeans and a variety of other pieces to its causal streetwear-inspired selection of clothing, it dropped a new iteration of the Gucci Vintage Logo sweater.... [More]

Pastel Bubble Letter-Branded Sneakers - These Air More Uptempos Boast an 'Island Green' Colorway

SCORE 6.2

Warm 1,443 Clicks Pub: Aug 14, 17

Pastel Bubble Letter-Branded Sneakers

These Air More Uptempos Boast an 'Island Green' Colorway

Recently, Nike updated its popular Air More Uptempo silhouette with a fresh colorway dubbed ‘Island Green,’ due its inclusion of a light pastel turquoise on the uppers. Like previously... [More]

SCORE 5.3

Warm 1,136 Clicks Pub: Jan 16, 18

Re-Imagined Vintage Logo Tees

Gucci's Vintage Logo Tee Has Been Updated with Two Wild Tigers

Gucci’s vintage logo tee has undergone a unique makeover as last season’s must-have shirt has been embellished with wild fighting tigers. The vintage logo tee was re-released through... [More]

Collaborative Japanese Fall Collections - Christian DaDa and Kappa Collaborated for Fall/Winter 2018

SCORE 3.7

Mild 610 Clicks Pub: Jan 24, 18

Collaborative Japanese Fall Collections

Christian DaDa and Kappa Collaborated for Fall/Winter 2018

Christian Dada and Kappa worked together to design pieces for the Christian Dada Fall/Winter 2018 collection. Japanese designer Masanori Morikawa of Christian Dada, calls upon the “Dadaist... [More]

SCORE 1.9

Untested 116 Clicks Pub: Feb 13, 18

Pink Logo Crewneck Sweaters

Tommy Jeans Have Released a Millennial Pink Logo Crewneck

Tommy Jeans have been undergoing a vintage revival as its designs continue to feature 90s motifs, and its new Millennial pink logo shirt is no exception. Arriving just in time for Valentine’... [More]