Category
Lifestyle
Assisted Choices
Trend cluster
Category
Delectable
Bouquet
Edible bouquets encourage consumers to become marketers on behalf of brands.
4.7
Trend score
Trend
What is the Delectable Bouquet trend?
Delectable Bouquet: With edible bouquets being so social media-friendly, brands are capitalizing on this by releasing special bouquets for holidays, or as limited edition products. By debuting products that are inherently shareable due to their aesthetically pleasing qualities, brands are enabling consumers to market their products on their behalf in a way that is both engaging and organic.
Trend themes
Themes within the Delectable Bouquet trend
Three behaviours holding the trend together01
Edible Bouquets
Creating bouquets using edible products as a social media strategy.
02
Novelty Gifting
Developing unique gifting experiences with unusual combinations of products or services.
03
Food Delivery Innovations
Partnering with food delivery platforms and restaurants to offer unique and creative food experiences for special gifting occasions.
Industry implications
What the Delectable Bouquet trend means for industry
Where the trend changes the playbookFor
Food Delivery
Partnering with restaurants to offer unique and creative food experiences for special gifting occasions.
For
Gift and Novelty
Creating unique and unconventional gifting experiences through the combination of unusual products or services.
For
Social Media Marketing
Creating visually stunning products that are inherently shareable on social media platforms to generate organic marketing through user-generated content.
Workshop question
How can your brand engage consumers to market on the brand's behalf?
Trend signals
Trend signals for Delectable Bouquet
Trend score 4.7 out of 10, from popularity 71%, activity 61%, freshness 8%.
Popularity71%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Delectable Bouquet trend
4 featured examples from Feb 6, 2017 to Feb 6, 2018CategoryLifestyle
Choco-Hazelnut Donut Bouquets
This Australian Shop Lets You Gift Someone a Nutella Donut Bouquet
The food and gourmet gifting industry can leverage the trend of donut bouquets to offer unique and memorable gift options.
CategoryLifestyle
Revitalized Chip Bouquets
Doritos is Bringing Back Its Ketchup Roses to Celebrate Valentine's Day
The creation of chip bouquets requires innovative packaging solutions to ensure the chips remain intact and presentable during delivery.
CategoryLifestyle
Valentine's Food Bouquets
Foodora's Valentine's Day Food Bouquets are a Delicious Way to Celebrate
Food delivery platforms can leverage the trend for Valentine's Day food bouquets by partnering with restaurant brands to create unique and personalized bouquet options.
CategoryLifestyle
Instant Noodle Bouquets
Nissin Created a Unique Food Bouquet for Valentine's Day
Opportunity for snack food brands to tap into the gifting market by offering unconventional food bouquets for various occasions.
