Architects build on old bunkers, or conceptualize contemporary ones
Implications - Bunkers are being revamped, or recreated, to better suit the design and function preferences of the modern day. Once products of conflict and fear, the re-purposing of such architecture connects to consumer desire for the integration history and modernity in the experiences and products they purchase.
Workshop Question - How can your brand cater to consumers' desire for both history and modernity?
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Nov 16 — Feb 18
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