Category
Lifestyle
Assisted Choices
Trend cluster
Category
Edible
Presentation
Museums adopt the experiential preferences of social media users.
4.2
Trend score
Trend
What is the Edible Presentation trend?
Edible Presentation: Museums centered around the subject of food are offering immersive and even edible displays that cater to the attention spans of the modern day consumer. This shift comes as social media changes and drives consumers' behavior, with the "experiential" and "Instagrammable" nature of in-person interactions increasingly prioritized to enhance engagement.
Trend themes
Themes within the Edible Presentation trend
Three behaviours holding the trend together01
Experiential Marketing
Museums are catering to modern consumers with immersive and Instagrammable experiences that prioritize engagement.
02
Edible Art
Museums and galleries are experimenting with edible installations and exhibits that encourage exploration and expand palettes.
03
Branded Pop-Ups
Brands are leveraging temporary exhibits and galleries to create experiential marketing opportunities that promote customer engagement and affinity.
Industry implications
What the Edible Presentation trend means for industry
Where the trend changes the playbookFor
Museums and Galleries
Businesses involved in the curation and exhibition of art, history, and culture can capitalize on the demand for engaging and immersive experiences to drive attendance and engagement.
For
Confectionery
Candy and chocolate makers stand to benefit from collaborations with museums and galleries, as well as partnerships aimed at creating experiential and edible marketing campaigns.
For
Retail
Retailers can use the concept of temporary branded pop-ups to create excitement around product launches and promote customer engagement and loyalty.
Workshop question
How can your brand better cater to the changing behaviors and preferences of modern day consumers?
Trend signals
Trend signals for Edible Presentation
Trend score 4.2 out of 10, from popularity 60%, activity 58%, freshness 8%.
Popularity60%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Edible Presentation trend
6 featured examples from Jul 12, 2016 to Dec 6, 2017CategoryArt & Design
Candy Shop Art Exhibits
Chrome Heart's Art Basel Exhibition Features a Candy Shop
Retailers can explore opportunities to integrate retail spaces with immersive and interactive experiences to enhance customer engagement.
CategoryMarketing
Branded Chocolate Museums
Tokyo's Kit Kat Museum Explores Confections from 1973 to Present
Food and beverage companies can utilize branded museums to showcase their products and history, while offering unique tasting experiences.
CategoryMarketing
Edible Art Galleries
Maynards Bassetts' 'Sweet Art Gallery' Features Art Made from Candies
Confectionery companies can use this trend to innovate new products that are specifically designed for use in art, such as candies with unique texture or colors.
CategoryLifestyle
Edible Art Exhibits
The Museum of Childhood Displayed an Entirely Edible Art Show
Artists and designers can explore the intersection of food and art to create innovative and captivating edible installations.
CategoryLifestyle
Creamy Dessert Museums
The Museum of Ice Cream Explores the Treat's History Using Sensory
The hospitality industry can leverage interactive museum experiences to create unique and memorable guest experiences in hotels, resorts, and restaurants.
CategoryLifestyle
Chocolate Artefact Museums
The Edible Museum Showcases Highly Realistic Chocolate Treats
Incorporating artistic elements into the food and beverage industry by creating visually appealing edible sculptures and replica chocolates.
