Neutral Net

Brands protest net neutrality repeals in the United States in various ways

Implications - Brands are taking more passionate stances by opting to speak out against the repeal of net neutrality laws in the United States, which have caused backlash across the political spectrum. This shift serves to educate and rally the average consumer who will be affected by these repeals, and indicates a shift in which brand neutrality in the face of political and social issues is being overtaken by the need to better cater to consumers–who increasingly tend to align their personal values with their purchase decisions.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
9,423 Total Clicks
Jan 18 - Feb 18
This Year and Untested
MarketingBusiness
Featured Examples
Net Neutrality Branding Stunts - Internet-Wide Day of Action Helped Consumers Grasp Net Neutrality
SCORE 4.9
This Year and Average 212 Clicks Pub: Feb 9, 18
Net Neutrality Branding Stunts
Internet-Wide Day of Action Helped Consumers Grasp Net Neutrality
Brands have had a hand in ensuring that consumers are aware of the impact that the proposed Net Neutrality policy changes would have had on their everyday lives and organized to take part in the... [More]
Politically Charged Burger Ads - The Whopper Neutrality Ad is a Political Push from Burger King
SCORE 5.1
This Year and Warm 117 Clicks Pub: Jan 26, 18
Politically Charged Burger Ads
The Whopper Neutrality Ad is a Political Push from Burger King
The Burger King Whopper Neutrality commercial may be strangest and most poignant commercial the fast food chain has ever produced. The concept focuses around the idea of paid prioritization and uses... [More]
Net Neutrality Children's Books - Goodnight Internet Helps Parents Explain Net Neutrality to Kids
SCORE 3.2
This Year and Mild 204 Clicks Pub: Feb 9, 18
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
In response to the FCC’s attempt to repeal net neutrality, one Kickstarter campaign proposed a satirical book entitled “Goodnight Internet,” which highlights the potential impact... [More]
Humorous Protest Videos - YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
SCORE 4.6
This Year and Average 158 Clicks Pub: Jan 31, 18
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
While plenty of companies have taken a stance on net neutrality, none have accomplished a protest quite like YouTuber Rob Bliss. Bliss’ simple demonstration was posted on his YouTube channel... [More]
Company-Driven Political Protests - Sonos is Supporting Net Neutrality by Closing Its New York Store
SCORE 3.4
This Year and Mild 189 Clicks Pub: Jan 30, 18
Company-Driven Political Protests
Sonos is Supporting Net Neutrality by Closing Its New York Store
Electronics company Sonos will be closing its flagship New York store in a powerful stance about the importance of supporting net neutrality. Partnering with Access Now, Future of Music Coalition,... [More]
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