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Neutral Net

Brands protest net neutrality repeals in the United States in various ways

Implications - Brands are taking more passionate stances by opting to speak out against the repeal of net neutrality laws in the United States, which have caused backlash across the political spectrum. This shift serves to educate and rally the average consumer who will be affected by these repeals, and indicates a shift in which brand neutrality in the face of political and social issues is being overtaken by the need to better cater to consumers–who increasingly tend to align their personal values with their purchase decisions.
Workshop Question - How can your brand better support its customers' value-based decision-making?
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 16 Examples:
13,208 Total Clicks
Date Range:
Jan 18 — Feb 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Net Neutrality Branding Stunts
Net Neutrality Branding Stunts
Internet-Wide Day of Action Helped Consumers Grasp Net Neutrality
Brands have had a hand in ensuring that consumers are aware of the impact that the proposed Net Neutrality policy changes would have had on their everyday lives and organized to take part in the... MORE
play_circle_filled Politically Charged Burger Ads
Politically Charged Burger Ads
The Whopper Neutrality Ad is a Political Push from Burger King
The Burger King Whopper Neutrality commercial may be strangest and most poignant commercial the fast food chain has ever produced. The concept focuses around the idea of paid prioritization and uses... MORE
Net Neutrality Children's Books
Net Neutrality Children's Books
Goodnight Internet Helps Parents Explain Net Neutrality to Kids
In response to the FCC’s attempt to repeal net neutrality, one Kickstarter campaign proposed a satirical book entitled “Goodnight Internet,” which highlights the potential impact... MORE
play_circle_filled Humorous Protest Videos
Humorous Protest Videos
YouTuber Rob Bliss Took a Stand for Net Neutrality in a New Viral Video
While plenty of companies have taken a stance on net neutrality, none have accomplished a protest quite like YouTuber Rob Bliss. Bliss’ simple demonstration was posted on his YouTube channel... MORE
Company-Driven Political Protests
Company-Driven Political Protests
Sonos is Supporting Net Neutrality by Closing Its New York Store
Electronics company Sonos will be closing its flagship New York store in a powerful stance about the importance of supporting net neutrality. Partnering with Access Now, Future of Music Coalition,... MORE

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