Sleepwear Couture

Sleepwear becomes a fashion statement within and outside the home

Implications - The perception of sleepwear is being transformed in a way that makes it fashion-forward to wear outside of the home, as it's now being used as inspiration for the designs of everything from wedding dresses to celebrity streetwear collaborations. This shift speaks to the changing face of the fashion world, which went from prioritizing conspicuous luxury, to a more casual form of exclusivity that better caters to younger demographics.
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147,071 Total Clicks
Aug 17 - Feb 18
This Quarter and Warm
Fashion
Featured Examples
Hotel-Themed Pyjamas - Claridge's Created Special Hotel Sleepwear Inspired by Its Art Deco Lobby
SCORE 8.3
This Year and Hot 2,138 Clicks Pub: Aug 15, 17
Hotel-Themed Pyjamas
Claridge's Created Special Hotel Sleepwear Inspired by Its Art Deco Lobby
Inspired by the art deco-style floor of the Claridge’s lobby in London, British sleepwear designer Olivia von Halle created a striped hotel sleepwear set for hotel guests. The hotel-themed... [More]
Sleepwear-Inspired Velvet Suits - LOÉIL's Powder Blue Ensemble Features a Loose-Fitting Silhouette
SCORE 8.3
This Quarter and Hot 650 Clicks Pub: Jan 23, 18
Sleepwear-Inspired Velvet Suits
LOÉIL's Powder Blue Ensemble Features a Loose-Fitting Silhouette
LOÉIL’s powder blue velvet suit is a piece featured in the e-retailer’s latest collection. Known for its effortlessly chic products, the online shop combines modern and vintage details... [More]
Artful Zine Clothing Lines - FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
SCORE 6.7
This Year and Warm 646 Clicks Pub: Nov 29, 17
Artful Zine Clothing Lines
FKA Twigs Released the Second Edition of Her Online Zine 'Avantgarden'
Last month FKA Twigs stunned Instagram users with her debut zine, Avantgarden which was released exclusively through the social media platform. To follow up, the artist released the zine’s... [More]
Sleepwear-Inspired Bridal Dresses - 'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
SCORE 7.5
This Quarter and Warm 256 Clicks Pub: Feb 7, 18
Sleepwear-Inspired Bridal Dresses
'Sleeper' Slip Dresses Blur the Line Between Pajamas and Gowns
Kiev-based fashion label ‘Sleeper’ was created by Kate Zubarieva and Asya Varetsa and it features high-quality sleepwear, notably the Sleeper bridal collection. What began as a company... [More]
Lounge Wear Capsule Collections - Monki Has Released an Intimate Lounge Wear Capsule Collection
SCORE 4.9
This Year and Average 332 Clicks Pub: Nov 15, 17
Lounge Wear Capsule Collections
Monki Has Released an Intimate Lounge Wear Capsule Collection
The Swedish design brand Monki is a highly popular choice among consumers looking for cute and cozy lounge wear alternatives, which is why the brand released an intimate lounge wear capsule... [More]
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