Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gene
Personalization
Brands use customer genetics to personalize and market their products.
4.0
Trend score
Trend
What is the Gene Personalization trend?
Gene Personalization: Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves.
Trend themes
Themes within the Gene Personalization trend
Three behaviours holding the trend together01
Genetic Analysis
Brands are utilizing gene analysis for personalized marketing and offerings.
02
Personalized Products
Genetic testing is being used to provide highly customized products that cater to consumers' specific needs.
03
Science-Backed Offerings
Brands are providing more evidentiary backing to their products, distinguishing themselves in the market.
Industry implications
What the Gene Personalization trend means for industry
Where the trend changes the playbookFor
Food & Beverages
Genetics is being used to create personalized food and drink offerings, from DNA-based wine recommendations to custom genetic-based beers to meals based on diners' genetic code.
For
Personal Care
Personalized skin serums are being created based on customers' genetic needs, as determined by swabs sent through the mail.
For
Marketing & Advertising
Genetic analysis is providing a point of differentiation, allowing brands to create products that offer more evidentiary backing and cater to the specific needs of customers.
Workshop question
How can your brand adopt personalization into its product development process?
Trend signals
Trend signals for Gene Personalization
Trend score 4.0 out of 10, from popularity 65%, activity 46%, freshness 8%.
Popularity65%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gene Personalization trend
6 featured examples from Nov 1, 2016 to Nov 3, 2017CategoryLifestyle
Genetically Specified Beer Glasses
The 'DNA Glass' is a Beer Vessel Designed Based on Biology
Innovations in glass design and 3D printing technology could disrupt the food and beverage industry by creating new opportunities for personalization and customization.
CategoryMarketing
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
The beverage industry can leverage DNA-based beverage customization to offer unique products tailored to individual tastes.
CategoryMarketing
Disposition Test Kits
Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater
Opportunities for food and beverage companies to develop products tailored to specific consumer genetic profiles.
CategoryArt & Design
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
The beauty industry stands to benefit from incorporating personalized skincare and genetic testing to create tailored products for consumers.
CategoryLifestyle
DNA-Based Restaurant Dishes
Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
The partnership between Vita Mojo and DNAfit introduces a disruptive innovation in the restaurant industry by incorporating DNA testing for personalized nutrition.
CategoryLifestyle
DNA-Analyzing Sommeliers
Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
Wine industry can exploit DNA analysis to provide personalized wine recommendations based on individual genetic make-up.
