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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,384 more

Gene Personalization

Brands use customer genetics to personalize and market their products

Implications - Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves.
Workshop Question - How can your brand adopt personalization into its product development process?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
91,362 Total Clicks
Date Range:
Nov 16 — Feb 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Genetically Specified Beer Glasses
Genetically Specified Beer Glasses
The 'DNA Glass' is a Beer Vessel Designed Based on Biology
The DNA Glass project is a method for creating the perfect drinking experience based on human biology. Most beer glasses in bars are incredibly similar to one another: they hold a little more than a... MORE
DNA-Based Custom Brews
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... MORE
Disposition Test Kits
Disposition Test Kits
Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater
Marmite originally launched its ‘Love it or Hate it’ campaign in 1996 based on the fact that its breakfast spread polarizes consumers—they either love or hate the product. This... MORE
Customized Skincare Serums
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
Two22 is a producer of high-end personal care products that sets themselves apart by offering customized skincare serums that are highly tailored to an individual’s specific set of needs.... MORE
DNA-Analyzing Sommeliers
DNA-Analyzing Sommeliers
Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
A startup called Vinome is on a mission to change the way consumers buy wine by showing them which bottles best complement their genes. While the idea of using DNA to make a wine recommendation may... MORE
DNA-Based Restaurant Dishes
DNA-Based Restaurant Dishes
Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
Vita Mojo, a London-based restaurant chain, is looking to solve one of the elemental problems inherent to nutrition plans through the use of cutting edge technology. Rather than flatly claiming that... MORE

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Genetic Nutrition Kits
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Beer-Kombucha Hybrids
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Historical Beer Museums
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Genetically-Tested Couple Chemistries
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play_circle_filled High-Tech Family Eateries
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Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
DNA-Splicing Kits
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The GlowGene Kit Allows Novice Scientists to Create New Cells
Flavor-Enhancing Beer Glasses
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These Specialty Glasses are Designed for the Modern Beer Drinker
Bizarre Retro Chip Flavors
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This British Chip Campaign Resurrects Five Lost Flavors
Rival Spread Campaigns
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Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
Conflicting Spread Branding
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Marmite's Limited Edition Products Honor Summer Love and Summer Hate
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Unilever Introduces Different Flavors to "Broaden the Appeal of Easter"
Gargantuan Beer Glasses
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