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Gene Personalization

Brands use customer genetics to personalize and market their products

Implications - Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves.

Workshop Question - How can your brand adopt personalization into its product development process?

SCORE 5.7

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 52 Examples: 77,537 Total Clicks

Date Range: Nov 16 - Feb 18

Trending: This Year and Average

Consumer Insight Topics: Marketing Business Lifestyle

Featured Examples

Genetically Specified Beer Glasses - The 'DNA Glass' is a Beer Vessel Designed Based on Biology

SCORE 6.4

Warm 2,460 Clicks Pub: Dec 9, 16

Genetically Specified Beer Glasses

The 'DNA Glass' is a Beer Vessel Designed Based on Biology

The DNA Glass project is a method for creating the perfect drinking experience based on human biology. Most beer glasses in bars are incredibly similar to one another: they hold a little more than a... [More]

DNA-Based Custom Brews - D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA

SCORE 6.1

Warm 646 Clicks Pub: Dec 14, 16

DNA-Based Custom Brews

D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA

London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... [More]

Disposition Test Kits - Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater

SCORE 5.7

Warm 546 Clicks Pub: Sep 8, 17

Disposition Test Kits

Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater

Marmite originally launched its ‘Love it or Hate it’ campaign in 1996 based on the fact that its breakfast spread polarizes consumers—they either love or hate the product. This... [More]

Customized Skincare Serums - Two22 Makes Personalized Organic Skin Serums Following a Genetic Test

SCORE 5

Average 691 Clicks Pub: Apr 27, 17

Customized Skincare Serums

Two22 Makes Personalized Organic Skin Serums Following a Genetic Test

Two22 is a producer of high-end personal care products that sets themselves apart by offering customized skincare serums that are highly tailored to an individual’s specific set of needs.... [More]

DNA-Analyzing Sommeliers - Vinome is a Startup That Makes Wine Selections Based on a Person's DNA

SCORE 2.4

Untested 358 Clicks Pub: Nov 1, 16

DNA-Analyzing Sommeliers

Vinome is a Startup That Makes Wine Selections Based on a Person's DNA

A startup called Vinome is on a mission to change the way consumers buy wine by showing them which bottles best complement their genes. While the idea of using DNA to make a wine recommendation may... [More]

DNA-Based Restaurant Dishes - Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code

SCORE 4.3

Average 377 Clicks Pub: Nov 3, 17

DNA-Based Restaurant Dishes

Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code

Vita Mojo, a London-based restaurant chain, is looking to solve one of the elemental problems inherent to nutrition plans through the use of cutting edge technology. Rather than flatly claiming that... [More]