Gene Personalization

Brands use customer genetics to personalize and market their products

Implications - Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves.
SCORE 6.5
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71,269 Total Clicks
Nov 16 - Feb 18
This Year and Average
MarketingBusinessLifestyle
Featured Examples
Genetically Specified Beer Glasses - The 'DNA Glass' is a Beer Vessel Designed Based on Biology
SCORE 6.8
Warm 1,820 Clicks Pub: Dec 9, 16
Genetically Specified Beer Glasses
The 'DNA Glass' is a Beer Vessel Designed Based on Biology
The DNA Glass project is a method for creating the perfect drinking experience based on human biology. Most beer glasses in bars are incredibly similar to one another: they hold a little more than a... [More]
DNA-Based Custom Brews - D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
SCORE 6.4
Warm 574 Clicks Pub: Dec 14, 16
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... [More]
Disposition Test Kits - Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater
SCORE 6.2
This Year and Warm 497 Clicks Pub: Sep 8, 17
Disposition Test Kits
Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater
Marmite originally launched its ‘Love it or Hate it’ campaign in 1996 based on the fact that its breakfast spread polarizes consumers—they either love or hate the product. This... [More]
Customized Skincare Serums - Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
SCORE 5.4
Warm 614 Clicks Pub: Apr 27, 17
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
Two22 is a producer of high-end personal care products that sets themselves apart by offering customized skincare serums that are highly tailored to an individual’s specific set of needs.... [More]
DNA-Analyzing Sommeliers - Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
SCORE 2.7
Mild 336 Clicks Pub: Nov 1, 16
DNA-Analyzing Sommeliers
Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
A startup called Vinome is on a mission to change the way consumers buy wine by showing them which bottles best complement their genes. While the idea of using DNA to make a wine recommendation may... [More]
DNA-Based Restaurant Dishes - Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
SCORE 4.9
This Year and Average 192 Clicks Pub: Nov 3, 17
DNA-Based Restaurant Dishes
Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code
Vita Mojo, a London-based restaurant chain, is looking to solve one of the elemental problems inherent to nutrition plans through the use of cutting edge technology. Rather than flatly claiming that... [More]
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