Category
Tech
Delegated Interfaces
5.5
Trend score
Trend
What is the Branded Vending trend?
Branded Vending: Brands are increasingly using vending machines as means to market their products for their accessible format, and for the novelty factor they embody. This form of immersive marketing is less disruptive than its pop-up counterpart, and allows consumers to view or experience the items at hand without the pressure of being "sold" a product or idea.
Trend themes
Themes within the Branded Vending trend
Three behaviours holding the trend together01
Experiential marketing
Using vending machines as immersive marketing allows consumers to view or experience products without the pressure of being sold a product or idea.
02
Convenience
Alternative vending machines allow consumers to try new products whilst travelling, without having to go out of their way.
03
Personalization
Adding a personalized touch to vending machines, such as printing images from smartphones to packaging, allows for unique and customized experiences.
Industry implications
What the Branded Vending trend means for industry
Where the trend changes the playbookFor
Retail
Retail industry professionals can take advantage of experiential marketing by experimenting with alternative vending machines and personalized experiences.
For
Hospitality
The use of vending machines in hotels and other hospitality businesses can help guests feel more at ease and comfortable during their stay.
For
Marketing
Professionals in the marketing industry can use vending machines as a novel way to promote brands and create memorable experiences for consumers.
Workshop question
How can your brand insert more immersive marketing experiences that offer limited disruptions to consumers' daily rituals?
Trend signals
Trend signals for Branded Vending
Trend score 5.5 out of 10, from popularity 81%, activity 75%, freshness 8%.
Popularity81%
Activity75%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Branded Vending trend
5 featured examples from Jun 4, 2016 to Feb 2, 2018CategoryMarketing
Alcoholic Vending Machines
The LoneWolf Vending Machine is a Publicity Stunt That Calls to History
Potential for alcohol brands to explore innovative marketing tactics and engage with consumers through unique experiences like the LoneWolf vending machine.
CategoryUnique
Snowball Vending Machines
Minnesota is Treating Super Bowl Fans to Snowballs
Opportunities to create unique, attention-grabbing vending machines that offer unconventional products.
CategoryArt & Design
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
Retailers have the opportunity to incorporate interactive vending machines into their strategies to enhance customer experience and create additional touchpoints for sales.
CategoryMarketing
Icy Vending Machines
This Starbucks Ice Sculpture Installation Celebrates a New Product
Innovative vending machines and interactive installations can help beverage companies increase brand awareness and boost sales.
CategoryArt & Design
Custom Candy Vending Machines
'Travel Memories Kit Kat' Distributes Personalized Bars in Kyoto
Disruptive Innovation Opportunity: Develop innovative vending machine technologies to enhance the customer experience and drive sales.
