Brands turn to vending machines as marketing tools
Implications - Brands are increasingly using vending machines as means to market their products for their accessible format, and for the novelty factor they embody. This form of immersive marketing is less disruptive than its pop-up counterpart, and allows consumers to view or experience the items at hand without the pressure of being "sold" a product or idea.
Workshop Question - How can your brand insert more immersive marketing experiences that offer limited disruptions to consumers' daily rituals?
Trend Themes
1. Experiential Marketing - Using vending machines as immersive marketing allows consumers to view or experience products without the pressure of being sold a product or idea.
2. Convenience - Alternative vending machines allow consumers to try new products whilst travelling, without having to go out of their way.
3. Personalization - Adding a personalized touch to vending machines, such as printing images from smartphones to packaging, allows for unique and customized experiences.
Industry Implications
1. Retail - Retail industry professionals can take advantage of experiential marketing by experimenting with alternative vending machines and personalized experiences.
2. Hospitality - The use of vending machines in hotels and other hospitality businesses can help guests feel more at ease and comfortable during their stay.
3. Marketing - Professionals in the marketing industry can use vending machines as a novel way to promote brands and create memorable experiences for consumers.
