Creative Ideation Hubs

The IKEA Creative Hub in Malmo Offers Employees a Free Space for Thought

The IKEA Creative Hub in Malmo, Sweden, is a freeing space wherein many of consumers' most beloved designs from the Swedish furniture giant have found their beginnings. The space serves as the center of ideation for the international company, with features explicitly designed to encourage creativity and brainstorming as much as possible.

One of the most notable aspects of the IKEA Creative Hub is the lack of whiteboards. This isn't to say that IKEA discourages writing on boards during thought sessions, though. Quite the opposite: in the Creative Hub, employees are encouraged to write wherever they see fit, with one of the rooms covered entirely in a whiteboard-like material.

The space also has several different rooms for meetings of various sizes and a library where more introspective individuals can take a moment to read and reflect.

Collaborative Workspaces
Opportunity to create innovative workspaces that stimulate creativity and collaboration.
Flexible Brainstorming Tools
Disruption potential in developing alternative brainstorming tools that encourage free thinking.
Introspective Work Environments
Potential for creating spaces that facilitate focused thinking and reflection.

Sectors Adopting This

Furniture Design
Opportunity for furniture companies to create innovative designs specifically targeting collaborative workspaces.
Office Equipment
Potential for companies to develop new brainstorming tools and equipment that promote flexible thinking.
Office Design
Disruption potential for architects and interior designers to create work environments that foster creativity and introspection.
SCORE
5.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 70%
Freshness 8%