Brands catering to vegan lifestyles are adopted into quick serve formats
Implications - With veganism becoming increasingly prevalent for reasons such as health, environmentalism and animal rights activism, the lifestyle is being adopted into quick serve establishments. The QSR industry has long been associated with poor health, however its adoption of veganism is just one of the ways in which it has been embracing adjacent industries in order to change negative brand associations–and ultimately reveal a larger and more diverse picture of what it offers.
Workshop Question - How can your brand work to shake any negative perceptions by aligning itself with more positive and diverse causes?
Trend Themes
1. Rise of Veganism - More people are adopting veganism for health, environmental and animal rights reasons.
2. Health-conscious Eating - Consumers are seeking out more plant-based, organic, anti-inflammatory food options.
3. Menu Innovation - Quick serve establishments are exploring new menu offerings and alternative ingredients to appeal to a wider demographic of consumers.
Industry Implications
1. Food & Beverage Industry - Companies can innovate by introducing vegan menu options and exploring new ingredients to cater to health-conscious consumers.
2. Restaurant Industry - Restaurants can explore franchising all-vegan locations or offering more plant-based, healthy menu items to match consumer demand.
3. Technology Industry - Developing and adopting technology to improve customer experiences, like high-tech 24/7 service, can set a brand apart and increase customer satisfaction.
