Category
Lifestyle
Assisted Choices
Trend cluster
Category
Charitable
Leftover
Establishments reinvent their leftover food products for various causes.
4.0
Trend score
Trend
What is the Charitable Leftover trend?
Charitable Leftover: The leftover foods the restaurants accumulate is now being repurposed to waste-reduction causes and initiatives for homeless people, offering a relatively simple solution to the huge issue of food waste. This shift comes as businesses look to alter their practices to better suit their customers' value-based needs, while ensuring either limited commitment, or a cost or marketing benefit on their own end.
Trend themes
Themes within the Charitable Leftover trend
Three behaviours holding the trend together01
Food Waste Reduction
Businesses are implementing solutions to reduce food waste and repurpose leftover food products.
02
Zero Waste Restaurants
Restaurants are utilizing recycled materials and composting to achieve zero waste goals.
03
Pay-What-You-Can Initiatives
Businesses are establishing pay-what-you-can models to increase affordability and reduce food waste.
Industry implications
What the Charitable Leftover trend means for industry
Where the trend changes the playbookFor
Food & Beverage
Companies in the food and beverage industry can explore waste reduction and repurposing initiatives to meet sustainability goals and customer demand.
For
Hospitality
Hotels and restaurants can look towards implementing zero-waste practices and pay-what-you-can models to increase customer satisfaction and reduce costs.
For
Retail
Grocery stores and other retailers can leverage food waste reduction efforts to increase social responsibility and attract environmentally conscious customers.
Workshop question
What are some simple solutions that your brand can use to address its customers' values?
Trend signals
Trend signals for Charitable Leftover
Trend score 4.0 out of 10, from popularity 56%, activity 57%, freshness 8%.
Popularity56%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Charitable Leftover trend
4 featured examples from Aug 30 to Dec 6, 2018CategoryEco
Food Waste-Fighting Cafes
The Hotpoint's Fresh Thinking Cafe Menu is Inspired by Often-Wasted Food
Restaurants and cafes can create innovative menus and pricing strategies that combat food waste and align with consumers' desires for sustainable eating and charitable consumption.
CategoryEco
Zero-Waste Fish Restaurants
Ijen, Indonesia's Zero-Waste Restaurant Fuses Design and Function
Opportunity to create zero-waste restaurants and design more sustainable and functional restaurant interiors using recycled materials and innovative composting practices.
CategoryEco
Repurposed Stadium Food
Hellmann's Diverted Grocery Store Food Waste to Feed an Entire Stadium
The food and beverage industry can find opportunities in repurposing ingredients to create sustainable and zero-waste products.
CategoryEco
Pay-What-You-Can Restaurants
Jagger Gordon's Soup Bar is Dedicated to Eliminating Food Waste
Opportunity for restaurants and food service businesses to adopt a pay-what-you-can model and contribute to reducing food waste.
