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Meme Adaptation

Stereotypical "dad" fashions are adopted as marketing and design tools

Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true.

Workshop Question - How can your brand take note from the influence of Internet culture in the development or marketing of its products/services?
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
118,662 Total Clicks
Jun 17 - Feb 18
This Year and Hot
Pop CultureFashionMarketing
Featured Examples
Streetwear Shoe Collaborations - The COMME des GARÇONS x Nike ACG Mowabb Blend Debuted in Paris
SCORE 7.9
This Year and Hot 2,402 Clicks Pub: Jan 24, 18
Streetwear Shoe Collaborations
The COMME des GARÇONS x Nike ACG Mowabb Blend Debuted in Paris
The iconic Nike ACG Mowabb silhouette made a grand appearance at the COMME des GARÇONS show in Paris this week. The new collaboration from the two statement brands caught the attention of... [More]
Dad-Style Sneakers - The Nike Grandstand II is Back After a Quarter of a Century
SCORE 7.8
This Year and Hot 3,159 Clicks Pub: Jan 22, 18
Dad-Style Sneakers
The Nike Grandstand II is Back After a Quarter of a Century
Athletic shoe giant Nike is now hitting the market with a highly anticipated blast from the past—the Nike Grandstand II. It has been a long time since Nike last brought its customer a fresh take... [More]
Pet-Matching Hawaiian Shirts - These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
SCORE 7.2
Warm 3,813 Clicks Pub: Jun 8, 17
Pet-Matching Hawaiian Shirts
These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
Just ahead of Father’s Day this year, Dog Threads released a shirt design for dog owners in the same style as its popular Hawaiian shirts for dogs. The BBQ Shirt for men is offered in five... [More]
Updated Chunky Sneakers - Balenciaga's Triple-S is Arriving in Six New Colorways
SCORE 7.7
This Year and Hot 5,742 Clicks Pub: Feb 14, 18
Updated Chunky Sneakers
Balenciaga's Triple-S is Arriving in Six New Colorways
Designers are continuously introducing their own bulky sneaker iterations, but the release of Balenciaga’s Triple-S, which is arriving in six new colorways, may be the most highly anticipated.... [More]
Luxurious Calfskin Sneakers - These Balenciaga Sneakers Have a Chunky but Breathable Build
SCORE 5.8
Warm 1,256 Clicks Pub: Jun 6, 17
Luxurious Calfskin Sneakers
These Balenciaga Sneakers Have a Chunky but Breathable Build
Recently, a new pair of Balenciaga sneakers dropped in time for the summer season, which make for the perfect accessory to laidback ensembles and retro streetwear combinations. Made from suede,... [More]
Nostalgic Neon-Colored Sneakers - The 'Brandblack Aura II' Combines Modern Styles for a New Sneaker
SCORE 6.2
This Year and Warm 2,017 Clicks Pub: Jan 26, 18
Nostalgic Neon-Colored Sneakers
The 'Brandblack Aura II' Combines Modern Styles for a New Sneaker
The ‘Brandblack Aura II’ combines multiple sneaker inspirations to create something flashy and unique. The Aura II combines the recent look of the bulky and over-sized Balenciaga Triple... [More]
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