Stereotypical "dad" fashions are adopted as marketing and design tools
Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true.
Workshop Question - How can your brand take note from the influence of Internet culture in the development or marketing of its products/services?
Trend Themes
1. Dad-fashion - Adaptation of 'dad' fashion and humor is increasing in popularity for marketing and design, indicating that humorous and relatable pop culture references can enhance engagement and relevance.
2. Collaborative Streetwear Sneaker Releases - With the rise of collaborations between popular streetwear brands, there is a growing trend of different companies bringing iconic sneaker designs to the forefront again, which presents an opportunity for designers to recreate or add a unique twist on iconic sneaker styles.
3. Nostalgic 90's Styling - The makeup of brands artfully blending modern aesthetics with retro and vintage styling provides an opportunity for designers to create updated and unique options for their consumers that reference the nostalgia of 90’s and 80’s fashion trends.
Industry Implications
1. Fashion - From dad-fashion and streetwear collaborations to retro 90's style, there is an ever-growing trend to turn humor and pop culture references into design inspirations in the fashion industry.
2. Footwear - From the revival of trends in updated shoe styles to the continuous releases of iconic sneaker designs, the footwear industry tends to be at the forefront of many pop culture adaptation trends.
3. Marketing - Humorous marketing geared towards millennials resting on pop culture references and relevant memes are all excellent ways to market products and increase engagement with younger consumers.
7 Featured, 59 Examples:
230,000 Total Clicks
Date Range:
Jun 17 — Feb 18
Trending:
Hot
Consumer Insight Topics:
