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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,250 more

Meme Adaptation

Stereotypical "dad" fashions are adopted as marketing and design tools

Implications - With the rise of "dad" memes online has come the adaptation of this pop cultural reference into the design influences and marketing of fashion brands–both exclusive and not. This shift indicates the ever-growing relevance of Internet culture in enhancing the relatability of real world initiatives–where once the opposite was true.
Workshop Question — How can your brand take note from the influence of Internet culture in the development or marketing of its products/services?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 59 Examples:
170,534 Total Clicks
Date Range:
Jun 17 — Feb 18
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Streetwear Shoe Collaborations
Streetwear Shoe Collaborations
The COMME des GARÇONS x Nike ACG Mowabb Blend Debuted in Paris
The iconic Nike ACG Mowabb silhouette made a grand appearance at the COMME des GARÇONS show in Paris this week. The new collaboration from the two statement brands caught the attention of... MORE
Dad-Style Sneakers
Dad-Style Sneakers
The Nike Grandstand II is Back After a Quarter of a Century
Athletic shoe giant Nike is now hitting the market with a highly anticipated blast from the past—the Nike Grandstand II. It has been a long time since Nike last brought its customer a fresh take... MORE
Pet-Matching Hawaiian Shirts
Pet-Matching Hawaiian Shirts
These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
Just ahead of Father’s Day this year, Dog Threads released a shirt design for dog owners in the same style as its popular Hawaiian shirts for dogs. The BBQ Shirt for men is offered in five... MORE
Updated Chunky Sneakers
Updated Chunky Sneakers
Balenciaga's Triple-S is Arriving in Six New Colorways
Designers are continuously introducing their own bulky sneaker iterations, but the release of Balenciaga’s Triple-S, which is arriving in six new colorways, may be the most highly anticipated.... MORE
Luxurious Calfskin Sneakers
Luxurious Calfskin Sneakers
These Balenciaga Sneakers Have a Chunky but Breathable Build
Recently, a new pair of Balenciaga sneakers dropped in time for the summer season, which make for the perfect accessory to laidback ensembles and retro streetwear combinations. Made from suede,... MORE
Nostalgic Neon-Colored Sneakers
Nostalgic Neon-Colored Sneakers
The 'Brandblack Aura II' Combines Modern Styles for a New Sneaker
The ‘Brandblack Aura II’ combines multiple sneaker inspirations to create something flashy and unique. The Aura II combines the recent look of the bulky and over-sized Balenciaga Triple... MORE
Fashionable Father Accounts
Fashionable Father Accounts
'Fashion Dads' is an Instagram Account That Shows the Best Dad Looks
When most people think of fashion, their minds don’t generally rush to their parents, however that’s exactly what the creator of ‘Fashion Dads’ does—a humorous... MORE

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