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Sustainable Sci-Fi Sneakers

Po-Zu Created an Eco-Friendly Star Wars-Themed Sneaker

— January 24, 2018 — Fashion
Fantasy clothing company Po-Zu released a new Star Wars-themed sneaker. In the latest movie of the franchise, 'Star Wars: The Last Jedi,' a new fan-favorite character emerged—Porg. This tiny, lovable creature is printed all over these new sneakers, making them a must-have for all Star Wars fans. Released under a license by Lucasfilm and Disney, these shoes are a true collector's item.

The shoes are made with organic cotton canvas, coconut husk, latex and are guaranteed vegan and cruelty-free. Po-Zu uses exclusively sustainable materials, ensuring that all products are eco-friendly. These unisex sneakers are available in both a low-cut version and a high-top version.

These new adorable Porg-printed Star Wars-themed sneakers are available now, following the release of the brand's other premium character-inspired products.
Trend Themes
1. Eco-friendly Footwear - Creating sustainable sneakers using organic materials, such as cotton canvas and coconut husk, provides an opportunity for brands to disrupt the footwear industry with eco-friendly options.
2. Character-themed Products - Designing sneakers featuring beloved characters from popular franchises, like Star Wars, allows brands to tap into fan loyalty and create unique collector's items.
3. Cruelty-free Fashion - Promoting vegan and cruelty-free materials in the fashion industry, such as latex-free sneakers, presents an opportunity for brands to meet the demands of conscious consumers.
Industry Implications
1. Footwear - The footwear industry can embrace eco-friendly materials and manufacturing processes to meet the growing demand for sustainable options.
2. Licensed Merchandise - The licensed merchandise industry can capitalize on fan loyalty by creating character-themed products, like Star Wars-themed sneakers, that appeal to collectors and fans.
3. Fashion - The fashion industry can explore cruelty-free options, such as vegan sneakers, to align with consumer preferences for ethical and sustainable fashion choices.
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