New York-based fashion designer Thom Browne is primarily known for his high-end menswear, however he's now expanded it to include what's often deemed their best friends with a luxurious dog sweaters.
Like other apparel from his brand, the designer's name is included on a tag on the back of the small knit sweaters, reminded dogs and owners of its opulent origin. The knitted gray v-neck is soft enough to make any who pass by on a walk envious and the buttons that close and decorate it give it a sense of masculine class. One sleeve is adorned in stripes to vary it, as well as on the bottom of the luxurious dog sweater.
Dubbed the 'Hector Brown,' the sweater was reportedly made in honor of Thom Browne's dog, who, given the design, is likely to be as stylish as his owner.
Key Themes Behind This Trend
- Luxurious Pet Apparel
- There is an opportunity for other high-end fashion brands to follow in Thom Browne's footsteps and create luxurious apparel for pets.
- Designer Pet Accessories
- With the success of designer dog sweaters, there is room for other designer pet accessories such as collars, leashes, and bow ties.
- Pet-friendly Luxury Market
- The pet industry is expanding and there is potential for a market focused on luxury pet products that cater to pet owners with more disposable income.
Where This Applies
- High-end Fashion
- High-end fashion brands can take advantage of the expanding pet industry by creating designer pet apparel and accessories.
- Pet Products
- The pet industry has room for innovation with high-end pet products that cater to the luxury market.
- Luxury Retail
- Luxury retail can expand their product offerings to cater to the pet-friendly luxury market and offer high-end pet products in addition to their other luxury items.
