Vans and Opening Ceremony recently collaborated to come up with a new line of sneakers that come in various monochrome colorways, which range from mustard yellow to bright ocean blue.
Two different silhouettes are offered in the collection: the OG Authentic LX, and OG Classic Slip-On LX. The former has a sleek build that's finished off with laces that match with the hue of the uppers, while the latter has elastics on the uppers that allow them to be easily slipped on and off. On both versions, Vans' name is featured on a small tag on the uppers, while Opening Ceremony's is featured on the insole.
Both versions of the Vans and Opening Ceremony sneakers launched on June 2nd, and are currently available from the latter brand's web store.
What's Driving This Trend
- Monochrome Fashion
- There is an opportunity for 70s-inspired monochrome fashion to become a disruptive innovation.
- Collaborative Design
- Collaborative design has the potential to create disruptive innovation in the fashion industry.
- Sustainable Fashion
- Sustainability in fashion can be a disruptive innovation opportunity for monochrome sneaker brands.
Who This Affects Most
- Fashion
- The fashion industry can benefit from embracing new designs in monochrome colorways.
- Retail
- Opportunities to sell unique products in monochrome colorways can disrupt the retail industry.
- E-commerce
- E-commerce platforms can benefit from partnering and showcasing new sneaker collections online.
