Starbucks recently announced that it is teaming up with the beer maker Anheuser-Busch to created a ready-to-drink version of its Teavana teas. The new partnership is part of an ongoing effort to help the company push itself beyond the realm of coffee to include a wide variety of drinks and food products.
The new Teavana teas will be the chain's first bottled tea product and they are expected to be available to consumers sometime next year. The new drinks will be similar to the chain's bottled Frappuccinos, which are currently distributed by PepsiCo. While the new tea-based drinks will be bottled, distributed and marketed by Anheuser-Busch, they will not be alcoholic.
Designed to be sold in grocery stores, the bottled teas will help the brand expand its consumer base beyond coffee lovers.