The LoneWolf Vending Machine is a Publicity Stunt That Calls to History

 - Jan 24, 2018
References: shortlist & morningadvertiser
Gin lovers in London can now get free samples thanks to the LoneWolf vending machine. This unique advertising stunt is located in London's Old Street Station and is part of an initiative by LoneWolf to take over the space. The release of this machine, and subsequent marketing, is all in preparation for the distillers Burns Night Supper Club. Those looking to satisfy their thirst just need to Tweet @LoneWolfSpirits and use the #TheWolfOfOldStreet to receive their own free token for the LoneWolf vending machine.

While the LoneWolf vending machine may seem like a completely new concept, it actually pays homage to London's gin prohibition in the 1800s. This first banning of the liquor led to the use of covert vending machines to dispense the beloved beverage. LoneWolf carefully took this history to heart with its latest publicity stunt and hopes that the LoneWolf vending machine will speak to London's cultural history while also promoting the company in a new and innovative way.