After testing the Kit Kat quesadilla in the United Kingdom last fall, restaurant chain Taco Bell confirmed to Mashable that the Chocoladilla will be coming to the United States. The "unholy" chocolate bar quesadilla has been tested in Wisconsin since October 5th and will continue to be available until the middle of November. The new offering costs just $1, making it a true bargain fast food item.
The Kit Kat quesadilla is exactly what it sounds like -- a quesadilla with melted milk chocolate-covered wafer cookies instead of cheese. The limited time only Chocoladilla is described as "the equivalent of those childhood after-school snacks you whipped up before your parents came home to stop you."
What's Driving This Trend
- Sweet-filled Quesadillas
- Opportunity to create new and creative combinations of sweet and savory-filled quesadillas.
- Innovative Fast Food Offerings
- Opportunity for fast food chains to experiment with unusual food combinations and cater to diverse consumer palates.
- Retro-inspired Snacks
- Opportunity for brands to capitalize on the nostalgia trend and create limited edition products that harken back to childhood memories.
Who This Affects Most
- Fast Food Industry
- Opportunity for fast food chains to create buzz and drive traffic by launching unique and unusual menu items.
- Confectionery Industry
- Opportunity for confectionery brands to partner with fast food chains to introduce innovative product collaborations.
- Snack Industry
- Opportunity for snack brands to launch limited edition products that cater to nostalgia-seeking consumers.
