Category
Lifestyle
Assisted Choices
Trend cluster
Category
Adaptogenic
Beauty
Superfood ingredients like chaga make their way into consumers' beauty routines.
2.8
Trend score
Trend
What is the Adaptogenic Beauty trend?
Adaptogenic Beauty: With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients.
Trend themes
Themes within the Adaptogenic Beauty trend
Three behaviours holding the trend together01
Adaptogenic Ingredients
Consumers are showing an increased interest in supplement products and skincare lines that tout adaptogenic ingredients due to their natural and health-boosting properties.
02
Superfood Infused Products
The use of superfood ingredients like chaga mushrooms, quinoa, and Moringa in personal care and beauty products is becoming more popular as consumers seek out natural and effective solutions.
03
Mushroom-based Skincare
The use of medicinal mushrooms like chaga, reishi, and cordyceps in topical skincare is becoming more common as consumers become more familiar with their potent anti-aging and antioxidant properties.
Industry implications
What the Adaptogenic Beauty trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Business professionals in the beauty and personal care industry can explore disruptive innovation opportunities by incorporating adaptogenic and superfood ingredients into their products to cater to consumers' rising demand for natural and effective solutions.
For
Health and Wellness
Incorporating adaptogenic and superfood ingredients into supplement products and health foods can offer disruptive innovation opportunities for businesses in the health and wellness industry by providing consumers with natural and functional solutions to support their overall health.
For
Food and Beverage
The use of potent ingredients like chaga and quinoa in food and beverage products can offer disruptive innovation opportunities for businesses in the food and beverage industry to cater to consumers' demand for functional food and beverage offerings that support their health and well-being.
Workshop question
What's an aspect of an adjacent product or service that your customer loves, and how could you integrate that into your own offering?
Trend signals
Trend signals for Adaptogenic Beauty
Trend score 2.8 out of 10, from popularity 41%, activity 34%, freshness 8%.
Popularity41%
Activity34%
Freshness8%
Audience
10%Men
90%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Adaptogenic Beauty trend
5 featured examples from Jan 6, 2015 to Feb 3, 2018CategoryLifestyle
Superfood-Powered Cosmetics
Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients
Disruptive innovation opportunity: Adopt superfood-powered ingredients in skincare formulations, revolutionizing the beauty industry with natural and effective products.
CategoryFashion
Medicinal Mushroom Body Washes
Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
Skincare brands can integrate medicinal mushrooms and adaptogens to create skincare products with multiple benefits.
CategoryFashion
Adaptogenic Herbal Skincare
Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil
The beauty and personal care industry can explore incorporating adaptogenic and herbal ingredients in skincare products to cater to consumers' growing interest in natural and effe…
CategoryLifestyle
Adaptogenic Beauty Powders
Amazing Grass' Dietary Supplement for Beauty is Packed with Herbs
The beauty and wellness industry can explore the use of adaptogenic beauty powders to create unique products that nourish the body and enhance beauty from within.
CategoryFashion
Hydrating Quinoa Moisturizers
Cowshed's Daily Moisturizer is Rich in Minerals, Vitamins & Proteins
The skincare and beauty industry can explore the inclusion of quinoa extract in moisturizers and develop new product lines with enhanced hydrating properties.
