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Adaptogenic Beauty

Superfood ingredients like chaga make their way into consumers' beauty routines

Implications - With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients.

Workshop Question - What's an aspect of an adjacent product or service that your customer loves, and how could you integrate that into your own offering?

SCORE 4.5

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5 Featured, 43 Examples: 53,059 Total Clicks

Date Range: Jan 15 - Feb 18

Trending: This Year and Mild

Consumer Insight Topics: Fashion Lifestyle Health Cosmetics

Featured Examples

Superfood-Powered Cosmetics - Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients

SCORE 5.7

Warm 5,318 Clicks Pub: Jan 6, 15

Superfood-Powered Cosmetics

Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients

Now that many consumers are becoming more careful with what they choose to apply to their skin, organic cosmetic lines are a dime a dozen. However, Supermood’s Finnish line of products definitely... [More]

Medicinal Mushroom Body Washes - Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract

SCORE 5

Average 417 Clicks Pub: Oct 20, 17

Medicinal Mushroom Body Washes

Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract

Inspired by its best-selling Chaga line, Rad Soap created an exclusive moisturizing body wash infused with wild harvested chaga mushroom. Chaga is revered for its properties that energize, support... [More]

Adaptogenic Herbal Skincare - Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil

SCORE 4.2

This Year and Average 318 Clicks Pub: Feb 3, 18

Adaptogenic Herbal Skincare

Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil

Just before the arrival of spring this year, Skin Regimen will be releasing its potent ‘10.0 Tulsi Booster,’ a pure concentrated formula of a holy Indian herb that is revered for its... [More]

Adaptogenic Beauty Powders - Amazing Grass' Dietary Supplement for Beauty is Packed with Herbs

SCORE 3.2

Mild 217 Clicks Pub: Nov 4, 17

Adaptogenic Beauty Powders

Amazing Grass' Dietary Supplement for Beauty is Packed with Herbs

‘Beauty Elixir’ is a dietary supplement for beauty from Amazing Grass that offers a blend of both greens and adaptogens—herbs that can help the body better respond to stress. Some of... [More]

Hydrating Quinoa Moisturizers - Cowshed's Daily Moisturizer is Rich in Minerals, Vitamins & Proteins

SCORE 2

This Year and Untested 75 Clicks Pub: Nov 7, 17

Hydrating Quinoa Moisturizers

Cowshed's Daily Moisturizer is Rich in Minerals, Vitamins & Proteins

While there are many daily moisturizers on the market that are powered by natural ingredients, Cowshed’s Quinoa Hydrating Daily Moisturiser sets itself apart by including the pseudocereal... [More]