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Adaptogenic Beauty

Superfood ingredients like chaga make their way into consumers' beauty routines

Implications - With consumers' desire to "hack" their health on the rise, interest in supplement products touting adaptogenic ingredients like chaga mushrooms or holy basil are at an time high. Taking it a step further, however, are beauty-specific skincare and supplement products promising consumers a more natural way to becoming a more attractive version of themselves. This shift is not only indicative of the continued popularity of natural beauty products, but the sustained appeal of super-ingredients.

Workshop Question - What's an aspect of an adjacent product or service that your customer loves, and how could you integrate that into your own offering?
SCORE 4
Popularity
Activity
Freshness
Megatrends
Patterns
57,224 Total Clicks
Jan 15 - Feb 18
Mild
FashionLifestyleHealthCosmetics
Featured Examples
Superfood-Powered Cosmetics - Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients
SCORE 5.6
Warm 5,385 Clicks Pub: Jan 6, 15
Superfood-Powered Cosmetics
Supermood’s Organic Cosmetics Are Enriched with Potent Ingredients
Now that many consumers are becoming more careful with what they choose to apply to their skin, organic cosmetic lines are a dime a dozen. However, Supermood’s Finnish line of products definitely... [More]
Medicinal Mushroom Body Washes - Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
SCORE 4.6
Average 497 Clicks Pub: Oct 20, 17
Medicinal Mushroom Body Washes
Rad Soap's Moisturizing Body Wash is Infused with Chaga Extract
Inspired by its best-selling Chaga line, Rad Soap created an exclusive moisturizing body wash infused with wild harvested chaga mushroom. Chaga is revered for its properties that energize, support... [More]
Adaptogenic Herbal Skincare - Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil
SCORE 3.7
Mild 372 Clicks Pub: Feb 3, 18
Adaptogenic Herbal Skincare
Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil
Just before the arrival of spring this year, Skin Regimen will be releasing its potent ‘10.0 Tulsi Booster,’ a pure concentrated formula of a holy Indian herb that is revered for its... [More]
Adaptogenic Beauty Powders - Amazing Grass' Dietary Supplement for Beauty is Packed with Herbs
SCORE 2.8
Mild 252 Clicks Pub: Nov 4, 17
Adaptogenic Beauty Powders
Amazing Grass' Dietary Supplement for Beauty is Packed with Herbs
‘Beauty Elixir’ is a dietary supplement for beauty from Amazing Grass that offers a blend of both greens and adaptogens—herbs that can help the body better respond to stress. Some of... [More]
Hydrating Quinoa Moisturizers - Cowshed's Daily Moisturizer is Rich in Minerals, Vitamins & Proteins
SCORE 1.6
Untested 96 Clicks Pub: Nov 7, 17
Hydrating Quinoa Moisturizers
Cowshed's Daily Moisturizer is Rich in Minerals, Vitamins & Proteins
While there are many daily moisturizers on the market that are powered by natural ingredients, Cowshed’s Quinoa Hydrating Daily Moisturiser sets itself apart by including the pseudocereal... [More]
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