Eco initiatives enhance engagement with children through interaction and play
Implications - Businesses and institutions are educating children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic.
Workshop Question - How can your brand find immersive ways to get its customers to invest in causes?