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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,440 more

Eco Play

Eco initiatives enhance engagement with children through interaction and play

Implications - Businesses and institutions are educating children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic.
Workshop Question - How can your brand find immersive ways to get its customers to invest in causes?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
153,666 Total Clicks
Date Range:
Jul 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Self-Cleaning Green Fish Tanks
Self-Cleaning Green Fish Tanks
'Back to the Roots' Water Garden Grows Organic Herbs and Sprouts
For all the aesthetic and emotional benefits of keeping fish as pets, the tanks can get pretty gnarly, but with ‘Back to the Roots’’ green fish tank, fishy friends can stay clean... MORE
Nursery School Farms
Nursery School Farms
This Nursery School Concept Could Provide Essential Skills to Children
This nursery school concept is one that recently won an architecture competition in London, England. The purpose of the contest was for competitors to create a kindergarten design that focuses on... MORE
Climate Change Video Games
Climate Change Video Games
'ECO' is an Environmental Game for Children by Strange Loop Games
If you are trying to get young people engaged and interested in green issues like climate change, this successfully crowdfunded environmental game could do the trick. Developed by Strange Loop Games,... MORE
Educational Water Events
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
Understanding the impact that water has on the environment is vital in generating progress for conservation efforts, so the Children’s Water Festival gives youth an entertaining and... MORE
Lighthearted Climate Change Storybooks
Lighthearted Climate Change Storybooks
'The Tantrum That Saved The World' Teaches Kids Solutions
Climate change is an important topic to teach children from a young age to get them more focused on solutions now and as they grow, so ‘The Tantrum That Saved The World’ is a storybook... MORE
Children's Environmentalist Manuals
Children's Environmentalist Manuals
Home Grown Books' Environmental Pack is an Eco Book Set
Home Grown Books is a children’s publisher that specializes in themed volumes like this fun set of environmentalist manuals. The brand’s ‘Environmental Pack’ consists of... MORE
play_circle_filled Environmental Ninja Games
Environmental Ninja Games
Carbon Runner is an Endless Runner Video Game About Climate Change
Environmental video game Carbon Runner takes a nostalgic approach to addressing a very present and problematic issue. Developed by Pew Pew Studios, Carbon Runner helps teach kids about climate... MORE
Kid-Centered Environmental PSAs
Kid-Centered Environmental PSAs
The Government of Ontario Shows Who Climate Change is Affecting
The government of Ontario collaborated with Grey Advertising Agency and David Suzuki to raise awareness to the dangers of climate change if people don’t do something about it. The government... MORE

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