Category
Lifestyle
Assisted Choices
Trend cluster
Category
Eco
Play
Eco initiatives enhance engagement with children through interaction and play.
4.3
Trend score
Trend
What is the Eco Play trend?
Eco Play: Businesses and institutions are educating children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic.
Trend themes
Themes within the Eco Play trend
Three behaviours holding the trend together01
Eco Education
Brands are engaging children with environmental issues through immersive and play-based learning, indicating a shift toward sustainability and ethical consumption.
02
Interactive Learning
Games, PSAs, and storybooks are interactive and designed to engage children in solutions to environmental problems.
03
Green Play
Toys, schools, and tools are being designed for play that teaches environmental responsibility and sustainability.
Industry implications
What the Eco Play trend means for industry
Where the trend changes the playbookFor
Education
The education industry can incorporate more interactive and play-based methods of teaching to make learning more engaging and effective.
For
Gaming
The gaming industry can continue to develop educational games that tackle important social, political, and environmental issues.
For
Toy
The toy industry can develop toys that teach children environmental responsibility and sustainability to help instill good habits at a young age.
Workshop question
How can your brand find immersive ways to get its customers to invest in causes?
Trend signals
Trend signals for Eco Play
Trend score 4.3 out of 10, from popularity 60%, activity 60%, freshness 8%.
Popularity60%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Play trend
8 featured examples from Jun 19, 2016 to Feb 6, 2018CategoryEco
Self-Cleaning Green Fish Tanks
'Back to the Roots' Water Garden Grows Organic Herbs and Sprouts
The aquarium industry could explore innovative solutions and designs to create self-cleaning fish tanks, offering a low-maintenance experience for customers.
CategoryEco
Nursery School Farms
This Nursery School Concept Could Provide Essential Skills to Children
Develop educational programs and resources for nursery schools to incorporate gardening and sustainability education.
CategoryEco
Climate Change Video Games
'ECO' is an Environmental Game for Children by Strange Loop Games
The climate change video game trend offers an opportunity for major gaming companies to create more educational video games for children.
CategoryEco
Educational Water Events
The Children's Water Festival Highlights the Importance of Conservation
Opportunity for schools and educational institutions to develop curriculum and programs focused on environmental education and conservation.
CategoryEco
Lighthearted Climate Change Storybooks
'The Tantrum That Saved The World' Teaches Kids Solutions
Disruptive innovation opportunity: Develop personalized interactive storybook apps that combine education, entertainment, and interactive elements to engage children in climate ch…
CategoryLife-Stages
Children's Environmentalist Manuals
Home Grown Books' Environmental Pack is an Eco Book Set
Exploring opportunities to create engaging and educational books for children that focus on environmental topics.
CategoryEco
Environmental Ninja Games
Carbon Runner is an Endless Runner Video Game About Climate Change
Disruptive innovation opportunity: Incorporate educational content and sustainability messages into video game development to create engaging and informative experiences.
CategorySocial Good
Kid-Centered Environmental PSAs
The Government of Ontario Shows Who Climate Change is Affecting
Environmental campaigns are an opportunity for creative agencies to think of new ways of communicating climate change.
