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Eco Play

Eco initiatives enhance engagement with children through interaction and play

Implications - Businesses and institutions are educating children on the impacts of, and solutions to, various environmental issues. Whereas older generations grew up in an environment where sustainability and ethical consumption were not top of mind, these programs and innovations indicate a crucial shift in the way brands are engaging emerging consumers with various social and political issues–many of which that will affect them the most in the long term. Leveraging immersion and play to expedite the learning process enables brands to better reach the shortened attention spans of this demographic.

Workshop Question - How can your brand find immersive ways to get its customers to invest in causes?

SCORE 5.7

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 53 Examples: 128,855 Total Clicks

Date Range: Jul 16 - Feb 18

Trending: Warm

Consumer Insight Topics: Business Lifestyle Health Eco

Featured Examples

Self-Cleaning Green Fish Tanks - 'Back to the Roots' Water Garden Grows Organic Herbs and Sprouts

SCORE 7.7

Hot 7,236 Clicks Pub: Aug 16, 17

Self-Cleaning Green Fish Tanks

'Back to the Roots' Water Garden Grows Organic Herbs and Sprouts

For all the aesthetic and emotional benefits of keeping fish as pets, the tanks can get pretty gnarly, but with ‘Back to the Roots’’ green fish tank, fishy friends can stay clean... [More]

Nursery School Farms - This Nursery School Concept Could Provide Essential Skills to Children

SCORE 6

Warm 3,541 Clicks Pub: Sep 29, 16

Nursery School Farms

This Nursery School Concept Could Provide Essential Skills to Children

This nursery school concept is one that recently won an architecture competition in London, England. The purpose of the contest was for competitors to create a kindergarten design that focuses on... [More]

Climate Change Video Games - 'ECO' is an Environmental Game for Children by Strange Loop Games

SCORE 5.3

Warm 1,346 Clicks Pub: Jul 29, 16

Climate Change Video Games

'ECO' is an Environmental Game for Children by Strange Loop Games

If you are trying to get young people engaged and interested in green issues like climate change, this successfully crowdfunded environmental game could do the trick. Developed by Strange Loop Games,... [More]

Educational Water Events - The Children's Water Festival Highlights the Importance of Conservation

SCORE 4.3

Average 693 Clicks Pub: Aug 16, 17

Educational Water Events

The Children's Water Festival Highlights the Importance of Conservation

Understanding the impact that water has on the environment is vital in generating progress for conservation efforts, so the Children’s Water Festival gives youth an entertaining and... [More]

Lighthearted Climate Change Storybooks - 'The Tantrum That Saved The World' Teaches Kids Solutions

SCORE 5

Average 444 Clicks Pub: Feb 6, 18

Lighthearted Climate Change Storybooks

'The Tantrum That Saved The World' Teaches Kids Solutions

Climate change is an important topic to teach children from a young age to get them more focused on solutions now and as they grow, so ‘The Tantrum That Saved The World’ is a storybook... [More]

Children's Environmentalist Manuals - Home Grown Books' Environmental Pack is an Eco Book Set

SCORE 2.3

Untested 554 Clicks Pub: Sep 5, 16

Children's Environmentalist Manuals

Home Grown Books' Environmental Pack is an Eco Book Set

Home Grown Books is a children’s publisher that specializes in themed volumes like this fun set of environmentalist manuals. The brand’s ‘Environmental Pack’ consists of... [More]