To make sure its kid-friendly resort is ready for the launch of its all-new 'Gruffalo River Ride Adventure,' Chessington World of Adventures is putting out a call for help from VIPs—Very Important Pre-Schoolers.
The "en-toy-ment opportunity" is calling for the expertise of kids between the ages of one and five, especially young ones who "have a tendency to throw [their] toys" and are "no taller than 125 toy building blocks." The clever campaign to "kid-proof" the Chessington World of Adventures resort will appeal to mothers who are already eager to take their kids to this new attraction, especially in advance of when it is set to officially open later this month.
The new ride at Chessington World of Adventures follows the same journey as the brown mouse in the classic children's book The Gruffalo.
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