"Goat Yoga" is a new workout phenomenon started by freelance photographer and fitness enthusiast Lainey Morse. Based in Oregon, Morse is the owner of No Regrets Farm, the venue for a number of events including her niche fitness classes that are already a hit among locals.
Though bizarre at first glance, the Goat Yoga workout is ideal for animal lovers with an appreciation for the great outdoors. While traditional yoga studios are known to offer a serene place to get fit, they often lack a sense of character and the same cannot be said about No Regrets Farm's rural and secluded setting.
In addition to practicing traditional yoga, fitness buffs are able to interact with this farm's friendly herd of goats that are said to "graze and sit and lie down next to everyone" as they exercise.
What's Driving This Trend
- Animal-assisted Workouts
- There is an opportunity to innovate the fitness industry by incorporating animals as a part of workout sessions in more creative ways other than goat yoga
- Outdoor Yoga Studios
- As traditional yoga studios feel like they lack character, there is an opportunity to create outdoor studios that give the consumers the opportunity to hold innovative workout sessions in nature
- Rural Workout Experiences
- Innovating fitness workouts to be done on rural settings in farms or ranches, promising a different workout experience
Who This Affects Most
- Fitness Industry
- Fitness professionals can explore animal-assisted workouts as a trend to capitalize on for their clients, creating unique classes and sessions that involve a variety of animals
- Yoga Industry
- Yoga studios and instructors can take inspiration from Zen Farmhouse and create a more rustic or natural setting for their yoga classes
- Tourism Industry
- There is an opportunity for rural workout experiences to be included in vacation packages, where tourists can enjoy innovative workout sessions while being surrounded by nature.
