The government of Ontario collaborated with Grey Advertising Agency and David Suzuki to raise awareness to the dangers of climate change if people don't do something about it.
The government of Ontario's PSAs are titled 'Let Them Figure it Out' and 'Kids Talk Climate Change.' Both of the short videos reveal that children are the ones who will be affected if environmental negligence continues, driving a powerful message that affects both parents and youthful audiences alike. In the first PSA, David Suzuki explains what climate change does to a crowded assembly, taking on a serious tone and telling children that adults are not doing enough to fix it -- prompting an outpour of concerned looks form the young audience members. The second of the ads shows children humorously and exasperatedly explaining climate change to adults with pictures, offering them their own ideas for helping the environment.
Key Themes Behind This Trend
- Kid-centered Environmental Psas
- The government of Ontario is making climate change real for kids - a trend that could be replicated in other regions to make a meaningful impact.
- Climate Change Awareness Campaigns
- Environmental awareness campaigns are an important tool in promoting environmental stewardship and could be used in various industries.
- Using Humor to Promote Environmentalism
- Humor is an effective way to effectively communicate climate change messages in a way that is relatable to children and adults.
Where This Applies
- Advertising and Marketing
- Environmental campaigns are an opportunity for creative agencies to think of new ways of communicating climate change.
- Education
- The education sector can use similar kid-centered approaches to teach children about environmentalism.
- Environmental Activism and Advocacy
- Some groups are more motivated than ever to promote advocacy and activism targeting environmentalism.
