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Intangible Marketplace

Virtual marketplaces increasingly offer intangible services

Implications - Virtual marketplaces are no longer only offering tangible products, but are increasingly focusing on providing various services, both functional and aesthetic-based, for consumers to barter, purchase and engage with. This shift indicates the ever-growing entrenchment of the Internet as an alternate world–in which the same cultures, hobbies and purchasing habits of consumers that exist in reality can exist in a less controlled, personalizable environment.
Workshop Question - If your brand were to create its own virtual marketplace, what would it look like? How could it offer intangible products that still add value to its customers' lives?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
73,893 Total Clicks
Date Range:
Sep 17 — Feb 18
Trending:
Average
Consumer Insight Topics:

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