Category
Tech
Delegated Interfaces
Trend cluster
Category
Intangible
Marketplace
Virtual marketplaces increasingly offer intangible services.
3.6
Trend score
Trend
What is the Intangible Marketplace trend?
Intangible Marketplace: Virtual marketplaces are no longer only offering tangible products, but are increasingly focusing on providing various services, both functional and aesthetic-based, for consumers to barter, purchase and engage with. This shift indicates the ever-growing entrenchment of the Internet as an alternate world–in which the same cultures, hobbies and purchasing habits of consumers that exist in reality can exist in a less controlled, personalizable environment.
Trend themes
Themes within the Intangible Marketplace trend
Three behaviours holding the trend together01
Intangible Marketplaces
Virtual marketplaces are no longer only offering tangible products, but are increasingly focusing on providing various services, both functional and aesthetic-based, for consumers to barter, purchase and engage with.
02
Augmented Reality
Augmented Reality (AR) technology is increasingly being used in virtual marketplaces to allow users to see products in a more realistic manner and make more informed purchase decisions.
03
Artificial Intelligence (AI)
Artificial Intelligence (AI) is being leveraged in the art world to help users find the perfect pieces of art for their tastes and preferences.
Industry implications
What the Intangible Marketplace trend means for industry
Where the trend changes the playbookFor
E-commerce
Virtual marketplaces are changing the way consumers shop for products and services, so businesses must adapt to stay competitive and meet evolving consumer demands.
For
Art Market
The art market is being disrupted by AI technology, which is making it easier than ever for consumers to find the perfect pieces of art for their tastes.
For
Cybersecurity
As the threat of malware continues to grow, the development of specialized malware-fighting marketplaces is becoming increasingly important in the fight against cyber threats.
Workshop question
If your brand were to create its own virtual marketplace, what would it look like? How could it offer intangible products that still add value to its customers' lives?
Trend signals
Trend signals for Intangible Marketplace
Trend score 3.6 out of 10, from popularity 55%, activity 45%, freshness 8%.
Popularity55%
Activity45%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Intangible Marketplace trend
5 featured examples from Sep 27, 2017 to Feb 3, 2018CategoryBusiness
Augmented Reality Marketplaces
The Gadget Flow Online Marketplace Now Offers AR Product Previews
The e-commerce industry stands to benefit from AR product previews, attracting customers with a more engaging and interactive online shopping experience.
CategoryArt & Design
AI Art Marketplaces
'Artfinder' Uses Artificial Intelligence to Match Users to Works of Art
Art marketplaces are embracing artificial intelligence to enhance the user experience, offering personalized recommendations and expanding access to a wider range of art.
CategoryTech
Skill Bartering Marketplaces
The 'Sharehive' Freelance Marketplace Uses Skill as Currency
The Sharehive model presents a disruptive innovation opportunity for the freelance platform industry, encouraging them to incorporate skill bartering features to attract and engag…
CategoryLife-Stages
Digital Collector Apps
'Quidd' Helps Users Acquire Digital Collectibles Like GIFs & Stickers
The increasing popularity of digital collector apps highlights the need for businesses to develop user-friendly mobile applications specifically designed for acquiring and trading…
CategoryTech
Malware-Fighting Marketplaces
The Polyswarm Project Uses Cryptocurrency to Promote Cybersecurity
The cybersecurity industry can leverage specialized marketplaces and cryptocurrency rewards to drive innovation and develop new solutions for combating malware.
