While there are many daily moisturizers on the market that are powered by natural ingredients, Cowshed's Quinoa Hydrating Daily Moisturiser sets itself apart by including the pseudocereal quinoa. As an ingredient, quinoa extract is extremely rich in vitamins, minerals, proteins and fatty acids, which play a vital part in helping to hydrate and fight free radicals.
The light moisturizer for those with normal to combination skin is also enriched with the soothing floral essential oils of chamomile and geranium. To make the most of this product, consumers are instructed to use it after cleansing the face on a daily basis.
Now that consumers have become familiar with quinoa the superfood, this powerful ingredient is now being worked into a range of topical products.
What's Driving This Trend
- Quinoa-infused Skincare
- Incorporating quinoa extract in skincare products presents an opportunity for nourishing and hydrating formulations.
- Natural Ingredient Moisturizers
- The demand for daily moisturizers powered by natural ingredients creates a market for innovative product formulations and clean beauty solutions.
- Superfood-inspired Cosmetics
- Utilizing popular superfoods like quinoa in cosmetic products taps into consumer interest in the health and wellness trend, offering disruptive innovation opportunities.
Who This Affects Most
- Skincare & Beauty
- The skincare and beauty industry can explore the inclusion of quinoa extract in moisturizers and develop new product lines with enhanced hydrating properties.
- Natural Health & Wellness
- The natural health and wellness industry can leverage the growing demand for clean beauty products by incorporating quinoa and other superfood ingredients into their offerings.
- Food and Beverage
- The food and beverage industry can explore partnerships with skincare brands to develop quinoa-based products, creating an extension of the superfood trend in the form of cosmetics.
