Category
Lifestyle
Assisted Choices
Trend cluster
Category
Replenishable
Cosmetic
Refillable cosmetic packaging is no longer specific to makeup professionals.
3.8
Trend score
Trend
What is the Replenishable Cosmetic trend?
Replenishable Cosmetic: In an effort to appeal to the eco-conscious consumer, cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products. Once designated almost entirely for industry professionals, these more accessible offerings allow consumers to enjoy their purchases with each refill, without feeling like they’re contributing to unnecessary waste. The eco-conscious appeal of these products is particularly relevant to Millennials and Gen Z demographics, who may be more likely to sacrifice convenience for the purpose of making a positive contribution to the environment.
Trend themes
Themes within the Replenishable Cosmetic trend
Three behaviours holding the trend together01
Refillable Packaging
Cosmetic brands are now creating sustainable products by offering refillable packaging for beauty products, appealing to eco-conscious consumers and reducing waste.
02
Eco-Friendly Cosmetics
Luxury cosmetics brands are adopting environmentally friendly business models, creating a precedent for the beauty industry to follow.
03
Customizable Cosmetics
Makeup brands are introducing customizable palettes, allowing customers to personalize and replenish their own makeup collections.
Industry implications
What the Replenishable Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty Industry
The beauty industry must prioritize eco-friendliness and customization to appeal to younger, eco-conscious demographics.
For
Luxury Goods Industry
Luxury brands must prioritize sustainable and environmentally friendly practices to appeal to conscious consumers.
For
Packaging Industry
Packaging companies can innovate by offering more sustainable and customizable packaging solutions for beauty brands.
Workshop question
How can you add value to your products by adding in eco-friendly components?
Trend signals
Trend signals for Replenishable Cosmetic
Trend score 3.8 out of 10, from popularity 54%, activity 53%, freshness 8%.
Popularity54%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Replenishable Cosmetic trend
7 featured examples from Jun 9, 2017 to Jun 14, 2019CategoryFashion
Bamboo Cosmetic Containers
Zao Organic Makeup's Products are Sustainably Packaged in Bamboo
Beauty and cosmetics companies can explore sustainable packaging options to appeal to eco-conscious consumers and reduce their environmental impact.
CategoryEco
Luxury Eco-Friendy Cosmetics
Kjaer Weis is the First Luxury Organic and Eco-Friendly Makeup Line
Disruptive Innovation Opportunity: Integrate organic and eco-friendly practices into traditional luxury cosmetic brands.
CategoryFashion
Refillable Lipstick Packaging
Charlotte Tilbury's Hot Lips 2 Lipsticks Have an Eco-Friendly Design
Manufacturers can introduce and promote sustainable packaging design solutions to improve their product offerings and appeal to the conscious consumers.
CategoryArt & Design
Customizable Cosmetic Palettes
Tropic's Refillable 'Colour Palette' is Eco-Friendly & Travel-Ready
The beauty and cosmetics industry can capitalize on the trend of refillable makeup palettes by offering eco-friendly and customizable options.
CategoryMarketing
Refillable Luxury Cosmetics Packaging
The Snowcrystal Makeup Brand Offers Eco-Friendly Packaging
Refillable packaging and personalized technology present disruptive innovation opportunities for cosmetics brands to offer more sustainable and customized products to consumers.
CategoryArt & Design
Refillable Lip Balm Packaging
Eco Lips' POGO Containers Can Be Reused Multiple Times
The refillable lip balm packaging trend found in the POGO collection presents opportunities for the cosmetics industry to develop more sustainable packaging solutions.
CategoryMarketing
Refillable Luxury Lipsticks
Hourglass Cosmetics' 'Confession' Line Boasts Sleek, Refillable Shells
The beauty and cosmetics industry can embrace refillable luxury lipsticks to cater to eco-conscious consumers and reduce packaging waste.
