Bohemian Intimates Lookbooks

The Free People Intimates Lookbook Celebrates Your Free Spirit

Ethereal blonde Marloes Horst stars in the Free People Intimates Fall 2014 lookbook.

The brand is known for its easy, bohemian spirit, graceful femininity and flowy silhouettes, and each of these elements are featured in this dreamy collection. Horst wears an array of high-waisted panties, delicate triangle bras, silky slips, lacy robes and embroidered shirts. After looking at all these beautifully-crafted, feminine garments, you'll never be satisfied with oversize t-shirts and mismatched pajama bottoms again! Not when lounge wear this pretty exists.

Stock up on items from the Free People Intimates Fall 2014 collection, and you'll always be ready for an impromptu gentlemen caller -- even if it's just the mail man. At the very least, you're guaranteed to be his favorite house on the block.

Bohemian Intimates
Disruptive innovation opportunity: Create a line of bohemian-style intimates that combines comfort, femininity, and ethereal designs.
Graceful Femininity
Disruptive innovation opportunity: Develop a range of lingerie that highlights graceful femininity through delicate fabrics, intricate lacework, and flowing silhouettes.
Flowy Silhouettes
Disruptive innovation opportunity: Design a collection of intimates that feature loose, flowy silhouettes for a relaxed and comfortable yet stylish look.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Introduce a new line of fashion-forward intimates that offer a bohemian aesthetic and capture the free-spirited trend.
Lingerie
Disruptive innovation opportunity: Innovate the lingerie industry by creating intimates that embrace graceful femininity, incorporating delicate details and flattering silhouettes.
E-commerce
Disruptive innovation opportunity: Launch an online platform that curates and sells bohemian-inspired intimates, catering to customers seeking unique and ethereal designs.
SCORE
5.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 67%
Freshness 8%

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