Urban Sophistication is a parody brand that merges apparel with pop culture to attract a more modern consumer and in its recent "SCREENSHOTS" editorial, the brand leveraged its self-awareness to warn consumers of the risks of social media.
The editorial, which showcased the brand's colorful and topical sweaters, tees, pants and hoodies featured a variety of models posing with their phone facing the photographer, as if they were being captured taking a selfie. What's interesting, is that these shots all feature a phone case with a hidden message. Inside of the cases features a small warning that's reminiscent of the labels found on cigarette packaging. Some of these warnings read “social media seriously harms your mental health.”
Image Credit: Urban Sophistication
What Makes This Trend Stand Out
- Parody Apparel
- Opportunity for brands to merge fashion with pop culture to appeal to a modern consumer.
- Self-awareness Marketing
- Using self-awareness in marketing campaigns to warn consumers about potential risks associated with technology.
- Hidden Message Products
- Incorporating hidden messages in product designs to convey important messages or warnings.
Sectors Adopting This
- Fashion
- Opportunity for fashion brands to leverage pop culture and self-awareness to attract modern consumers.
- Marketing
- Opportunity for marketers to use self-awareness as a strategy to communicate risks and concerns associated with technology.
- Product Design
- Opportunity for product designers to incorporate hidden messages into designs to convey important information or warnings.
