The Design Museum Shop is 'The Design Museum's' first standalone retail space.
The London-based shop is close to the museum but not attached as most museum gift shops are. The space was designed by John Pawson, who created a modern interior which was then covered with historical and important design books, concepts and products. The space is visually appealing as it makes use of various color schemes and other themes in order to draw the attention of customers to its displays. By creating a standalone, separate store that sells products while reflecting the themes and values of the Design Museum, this store works to bring customers into the museum itself.
This store functions as both a profitable retail space as well as a marketing tool for London's Design Museum.