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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,210 more

Personalized Fatherhood

Dads seek to maintain their individuality with unique, personalized goods

Implications - While parenthood often requires a sacrifice of a certain type of lifestyle, modern parents are pushing towards instilling a greater balance, where DIY projects and personalized products help maintain a sense of individuality. From customized grooming kits to eccentric outfit designs, these examples highlight the growing need for parents to preserve their own lifestyle and habits amid caring for their own kids.
Workshop Question — In what way can your brand better support your consumers and their lifestyle goals?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
157,704 Total Clicks
Date Range:
Dec 16 — Jun 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Pet-Matching Hawaiian Shirts
Pet-Matching Hawaiian Shirts
These Hawaiian Tops Can Be Worn with Matching Shirts for Dogs
Just ahead of Father’s Day this year, Dog Threads released a shirt design for dog owners in the same style as its popular Hawaiian shirts for dogs. The BBQ Shirt for men is offered in five... MORE
DIY Accessory Collections
DIY Accessory Collections
Wild & Wolf Created a Range of Gift Ideas for Men with Stanley Tools
It can be fairly easy to find a gift for one’s father around Father’s Day, but at other times of the year, thinking up gift ideas for men can be a challenge. Wild & Wolf collaborated... MORE
Ultra-Modern Grooming Tools
Ultra-Modern Grooming Tools
The 'Beast' Grooming Tool Kit Handles All the Essentials for Guys
The ‘Beast’ grooming tool kit is designed as a functional set of accoutrements for easily maintaining ones look without having to head for the barber. Coming packed with a razor, beard... MORE
Personalized Whisky Labels
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
In an effort to help consumers find the perfect Father’s Day gift, The Glenlivet scotch whiskey is offering bottles with personalized labels. Since scotch is already a popular Father’s... MORE
Polished Customized Subscription Boxes
Polished Customized Subscription Boxes
The Bombfell Box is Personalized & Hand-Picked by a Stylist
With its customized subscription box and well-structured return policy, Bombfell is bound to win consumer loyalty. The company works “with a tightly curated selection of the best menswear... MORE
Father-Son Matching Jeans
Father-Son Matching Jeans
This Company Provides Identical Jeans for Fathers and Their Sons
Most people have heard the quote “like father like son,” and this clothing brand has named itself after the popular saying in order to sell its matching jeans. The basic premise of the... MORE
play_circle_filled Personalized 3D-Printed Shavers
Personalized 3D-Printed Shavers
Philips is Now Helping Consumers Make Their Own Electric Shavers
In celebration of its 125th anniversary, Philips is now running a pilot program that will make it possible for consumers to create their own 3D-printed electric shavers. Online, Philips has... MORE

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Subscription Photobook Services
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Affordable Kid's Style Boxes
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Interactive Book Club Subscriptions
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Charitable Loyalty Programs
Charitable Loyalty Programs
Barkbox Gives Donations to Animal Welfare on Behalf of Its Consumers
play_circle_filled Celebratory Furniture Bag Campaigns
Celebratory Furniture Bag Campaigns
IKEA's New Video is an Ode to Its Iconic Blue Frakta Tote
play_circle_filled Messy Father's Day Ads
Messy Father's Day Ads
Interflora's New Ad Looks at Father’s Day Through the Eyes of a Messy Son
Curated Father's Day Giftboxes
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
play_circle_filled Deceptive Father's Day Campaigns
Deceptive Father's Day Campaigns
Gillette's 'Go Ask Dad' Ad Celebrates the Father-Son Relationship
Fatherly Bath Bombs
Fatherly Bath Bombs
Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
Empowering Clothing Collaborations
Empowering Clothing Collaborations
Talbots Has Partnered with O Magazine for a Special Collection
Clawed Gradening Gloves
Clawed Gradening Gloves
The Garden Genie Gloves Let Wearers Dig and Scrape without Tools
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The Value of Non-Hierarchical Offices
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Gaming to Innovate
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Anchoring in the Future
Anchoring in the Future
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play_circle_filled Large-Scale Automotive Printers
Large-Scale Automotive Printers
Ford is Testing a Large-Scale 3D Printing System for Parts
Strain-Deterring Tools
Strain-Deterring Tools
These Wire Cutters are Designed with Ergonomics in Mind
Nutritious Cake Kits
Nutritious Cake Kits
Bakedin's DIY Dessert Kit Makes Creating Healthy Treats an Easy Feat
Branded Father's Day Barbecues
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
Fatherly Fashion Pop-Ups
Fatherly Fashion Pop-Ups
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Hair-Catching Vacuum Trimmers
Hair-Catching Vacuum Trimmers
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Beard Oil Advent Calendars
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G-Dragon's PEACEMINUSONE Label Joined with VERBAL and AMBUSH
Drenched Singer Editorials
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Studded Bleached Pants
These Slim Fit Jeans from Gucci Boast a Boldly Distressed Design
Sustainable Paper Accessories
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CulCreat's Unique Products Utilize Durable Washed Kraft Paper
Customizable Safety Razors
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West Coast Shaving's Razors Feature Interchangeable Handles and Heads
Recycled Cotton Packaging
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Karta-Pack is an Innovative Material Made with Recycled Cotton Fibers
Artisanal Shaving Gift Sets
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The Art of Shaving Lexington Power Gift Set is Luxurious
Waterproof Leg Protectors
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These 'Leg Jackets' are Suitable for Almost Any Outdoor Activity
play_circle_filled Spirited Denim Campaigns
Spirited Denim Campaigns
The 'Just Jeans' Campaign Celebrates Courage, Strength and Passion
Multipurpose Shaving Products
Multipurpose Shaving Products
The Gillette All Purpose Styler Serves as a Trimmer, Shaver & Edger
Urban Dog Resorts
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Park9 is a Toronto Chain of Playcare Locations Built Specifically for Dogs
Socialite Denim Collections
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Khloé Kardashian's Good American Jeans are Made for All Body Types
Face-Scanning Smart Shavers
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The 'Halo' Electric Shaver Trimmer Remembers the Contours of the Face
Blade Swap Pop-Up Shops
Blade Swap Pop-Up Shops
The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
Top 5 Wardrobe Staples
Top 5 Wardrobe Staples
Jeanswest Denim is One Brand That Never Goes Out of Style
Male Eyebrow Grooming Kits
Male Eyebrow Grooming Kits
This Kit is Designed for Men Who Require Eyebrow Maintenance
Toy Canine Carry-On
Toy Canine Carry-On
This Cute Kids' Luggage Serves a Second Function as a Plaything
Dapper Designer Dog Clothes
Dapper Designer Dog Clothes
Thom Browne Created a Luxurious Dog Sweater in Honor of His Pet Hector
Fatherly Hot Dog Giveaways
Fatherly Hot Dog Giveaways
This Father's Day Promotion Rewards Hungry Dads with a Free Chili Dog
Father's Day Pasta Promotions
Father's Day Pasta Promotions
Spaghetti Warehouse is Celebrating Father's Day with Free Pasta
Dry Use Electric Shavers
Dry Use Electric Shavers
The Philips Norelco Electric Shaver 8900 Can be Used Either Wet or Bare
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Kiddie Canine Costumes
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play_circle_filled Quirky Storage Commercials
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Fashionable Canine Photography
Fashionable Canine Photography
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Designer Dog Fashion
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American Beagle Outfitters is Realized After Successful April Fools' Day Joke
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The Philips Norelco Electric Razor Showcases a Man Complimenting Himself
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