Charcoal Book Club is a new subscription book service that manages to differentiate itself by focusing on coffee table books curated by a team of photographers and book buyers. Designed as a way for customers to discover emerging and essential photobooks, the subscription service offers up new museum-quality books that are personally curated to fit customer's specific tastes. The Charcoal Book Club service is currently broken down into three levels of subscription split between monthly, quarterly and annual deliveries.
The subscription service also features a unique feature known as SWAP. The SWAP feature allows customers to exchange an upcoming book-of-the-month for one in the Charcoal Book Club store of similar value. This feature ensures that customers are always happy with what they receive and allows customers to take a bit of control over their subscriptions.