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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,236 more

Elevated Economy

Economy class is made more enticing with enhanced designs and services

Implications - With economy class on airplanes now having increasingly limited space, airlines are offering alternate solutions to the discomfort people face on long economy flights by repositioning the stated benefits of the economy seats they offer. Despite being more showy than functional, the services make the idea of economy class more palatable for the average consumer–giving a glimpse of the exclusivity of first class without the costs associated, from both the airline's and the customer's perspective.
Workshop Question — How can your brand make its products/services more accessible to consumers on a budget?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
116,297 Total Clicks
Date Range:
Jan 16 — May 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Couple-Specific Airplane Seating
Couple-Specific Airplane Seating
Virgin Atlantic's 'Love Suites' Let Couples Cuddle Aboard
Flying with a significant other has just gotten a little cozier thanks to Virgin Atlantic’s new ‘Love Suite’ seating, which is enabling couples to cuddle while traveling to and... MORE
Space-Maximizing Airplane Seats
Space-Maximizing Airplane Seats
The Side-Slip Seat System Makes the Middle Spot More Desirable
The Side-Slip Seat system was developed by Molon Labe Designs, a Colorado-based start-up. As many frequent flyers know, being assigned the middle seat often means an uncomfortable journey, due to... MORE
Economy Airline Beds
Economy Airline Beds
Geven Has Designed Lie-Flat Seats Geared to Economy Airplane Passengers
Aviation design firm Geven has put together a series of lie-flat seats designed to provide economy passengers with the luxury of having an airline bed at their disposal should they desire to lie down.... MORE
Enhanced Storage Airplane Seats
Enhanced Storage Airplane Seats
The New Qantas Premium Economy Seats are Comfortable and Organized
Designed for the airlines premium economy cabin for the 787-9 Dreamliner, these Qantas premium economy seats offer an abundance of storage in order to ensure that guests are never searching for... MORE
play_circle_filled Ergonomic Private Aircraft Seats
Ergonomic Private Aircraft Seats
The Bombardier 'Nuage Seat' Offers Flyers Total Comfort
The Bombardier ‘Nuage Seat’ has been announced by the brand as a new solution for private aircrafts that will provide passengers with the utmost level of comfort to ensure they truly... MORE
Seat Swapping Apps
Seat Swapping Apps
This Travel App Facilitates Seat Exchanges Between Airplane Passengers
Even though most airlines allow you to choose you seat in advance, this seat exchange app allows you to make last minute changes. The yet to be launched app Sweatswappr is currently in beta and... MORE

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eCommerce Delivery Trains
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Clothing-Converting Biofuel
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The AirDates Apps Allows You To Converse With Fellow Airplane Passengers
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