Economy class is made more enticing with enhanced designs and services
Implications - With economy class on airplanes now having increasingly limited space, airlines are offering alternate solutions to the discomfort people face on long economy flights by repositioning the stated benefits of the economy seats they offer. Despite being more showy than functional, the services make the idea of economy class more palatable for the average consumer–giving a glimpse of the exclusivity of first class without the costs associated, from both the airline's and the customer's perspective.
Workshop Question - How can your brand make its products/services more accessible to consumers on a budget?
Trend Themes
1. Innovative Seating - Airlines are creating innovative seating solutions to improve comfort in economy class.
2. Personalized Seating - Customized seating arrangements are gaining popularity to improve customer comfort.
3. Efficient Boarding - Startups are developing technology to reduce boarding time and improve passenger experience.
Industry Implications
1. Airline Industry - Airlines are investing in new seating solutions to make economy class more comfortable and exclusive.
2. Travel and Tourism Industry - Tourism companies can leverage these new seating arrangements to provide personalized travel experiences for their clients.
3. Transportation Industry - Companies working to enhance boarding processes can benefit from the development of efficient, technology-driven systems.
6 Featured, 52 Examples:
161,744 Total Clicks
Date Range:
Jan 16 — May 18
Trending:
Warm
Consumer Insight Topics:
