Category
Fashion
Scaled Restraint
Trend cluster
Category
Glitter-Flecked
Face
Gilded glitter injects a sense of playful drama in consumers' beauty routines.
3.7
Trend score
Trend
What is the Glitter-Flecked Face trend?
Glitter-Flecked Face: Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms.
Trend themes
Themes within the Glitter-Flecked Face trend
Three behaviours holding the trend together01
Glitter Beauty Trend
Many cosmetic products now allow the consumer to embrace golden glitter, appealing to consumers seeking a playful twist to their beauty routine.
02
Luxury Skincare Trend
Skincare products containing real gold dust and other luxe ingredients enable consumers to incorporate a self-care ritual that feels indulgent.
03
Social Media-Friendly Beauty Trend
Beauty brands are increasingly creating products that are selfie and social media-friendly, appealing to influencers and millennials seeking visually striking products.
Industry implications
What the Glitter-Flecked Face trend means for industry
Where the trend changes the playbookFor
Beauty and Cosmetics Industry
Cosmetic and skincare brands can innovate by creating glitter and luxe products, and making their products visually attractive for social media.
For
Fashion and Accessories Industry
Fashion and accessories brands can collaborate with beauty brands to create cohesive looks and imagery that visually connects with consumers.
For
Hospitality and Leisure Industry
Hotels and leisure properties can enhance the guest experience with luxury skincare amenities and glitter beauty products.
Workshop question
How do your products appeal to your consumers seeking empowerment, or creative expression?
Trend signals
Trend signals for Glitter-Flecked Face
Trend score 3.7 out of 10, from popularity 49%, activity 54%, freshness 8%.
Popularity49%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Glitter-Flecked Face trend
4 featured examples from May 28, 2017 to Jan 30, 2018CategoryFashion
Gold-Flecked Sheet Masks
This Luxurious-Feeling Collection of Gold Masks Contains Real Gold Dust
The skincare industry can capitalize on the trend of luxurious and gold-infused sheet masks to offer innovative products that cater to consumers seeking premium and effective skin…
CategoryFashion
Dazzling Loose Glitter Pigments
Anastasia Beverly Hills' New Pigments are Shockingly Sparkly
Manufacturers can explore improving the quality and range of their glitter-based product lines to meet growing customer demand.
CategoryFashion
Metallic Foil Freckles
Glitter Freckles Adds Extra Glow to Your Face and Body This Summer
Cosmetic companies can expand their product lines by incorporating innovative products that encourage creativity and individuality, such as metallic or colorful freckles, to cater…
CategoryFashion
Ultra-Pigmented Loose Body Glitters
Too Faced's 'Pure Gold Face & Body Glitter' is Versatile
The cosmetics industry can capitalize on the trend of ultra-pigmented loose body glitters to launch new versatile and innovative products that cater to consumers' desires for high…
