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Branded Appreciation

Brands & retailers reward moms and dads with curated products and experiences

Implications - Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles.
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
127,705 Total Clicks
Apr 16 - Feb 18
This Year and Average
MarketingBranding
Featured Examples
Curated Father's Day Giftboxes - Giftagram's 'American Legends' Box was Curated by Channing Tatum
SCORE 7
Warm 1,661 Clicks Pub: May 31, 17
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
Giftagram’s American Legends box was created to be the ultimate Father’s Day gift. Curated by actor and recent father Channing Tatum, this box features all the essentials your father... [More]
Mother-Daughter Tea Parties - The Eloise at the Plaza Event is Intended for Mothers and Their Kids
SCORE 5.5
Warm 1,802 Clicks Pub: Apr 27, 16
Mother-Daughter Tea Parties
The Eloise at the Plaza Event is Intended for Mothers and Their Kids
For moms who are looking for a way to celebrate Mother’s Day with their daughters, The Plaza is hosting a kid-friendly tea party called ‘Eloise at the Plaza.’ Based on the popular... [More]
Engraved Shaving Sets - The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads
SCORE 4.3
Average 667 Clicks Pub: Jun 9, 16
Engraved Shaving Sets
The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads
In honor of Father’s Day, retailer Harry’s has put together a grooming kit designed especially to honor the art of shaving with an array of luxe products designed for the skin. The set... [More]
Mother's Day Doughnut Bouquets - Tim Hortons is Offering a Quirky Faux-Floral Arrangement for Moms
SCORE 3.8
Mild 436 Clicks Pub: May 5, 17
Mother's Day Doughnut Bouquets
Tim Hortons is Offering a Quirky Faux-Floral Arrangement for Moms
Tim Hortons is preparing for Mother’s Day by offering a doughnut bouquet that can be offered in place of, or alongside, a more traditional floral bouquet. The bouquet is made up of the brand&#... [More]
Personalized Homebrew Kits - This Father's Day Beer-Making Set Brews Beer in Just Seven Days
SCORE 3.9
Mild 290 Clicks Pub: Jul 1, 17
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
Beer is often given as a gift for Father’s Day, but this homebrew kit helps to personalize the experience, while also giving dad the chance to try his own hand at beer-making. The kit... [More]
Fatherly Bath Bombs - Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
SCORE 3.1
Mild 252 Clicks Pub: May 18, 17
Fatherly Bath Bombs
Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
Most bath bombs and other bath product collections are designed for women, but Lush Cosmetics’ newly launched Father’s Day collection was specifically created for dads. The Father’... [More]
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