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Branded Appreciation

Brands & retailers reward moms and dads with curated products and experiences

Implications - Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles.

Workshop Question - How can your brand adapt your products or service offerings to better align with modern consumer concerns and challenges?

SCORE 4.9

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 54 Examples: 135,095 Total Clicks

Date Range: Apr 16 - Feb 18

Trending: Average

Consumer Insight Topics: Marketing Branding

Featured Examples

Curated Father's Day Giftboxes - Giftagram's 'American Legends' Box was Curated by Channing Tatum

SCORE 6.5

Warm 1,798 Clicks Pub: May 31, 17

Curated Father's Day Giftboxes

Giftagram's 'American Legends' Box was Curated by Channing Tatum

Giftagram’s American Legends box was created to be the ultimate Father’s Day gift. Curated by actor and recent father Channing Tatum, this box features all the essentials your father... [More]

Mother-Daughter Tea Parties - The Eloise at the Plaza Event is Intended for Mothers and Their Kids

SCORE 5.3

Warm 1,884 Clicks Pub: Apr 27, 16

Mother-Daughter Tea Parties

The Eloise at the Plaza Event is Intended for Mothers and Their Kids

For moms who are looking for a way to celebrate Mother’s Day with their daughters, The Plaza is hosting a kid-friendly tea party called ‘Eloise at the Plaza.’ Based on the popular... [More]

Engraved Shaving Sets - The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads

SCORE 4.1

Average 733 Clicks Pub: Jun 9, 16

Engraved Shaving Sets

The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads

In honor of Father’s Day, retailer Harry’s has put together a grooming kit designed especially to honor the art of shaving with an array of luxe products designed for the skin. The set... [More]

Mother's Day Doughnut Bouquets - Tim Hortons is Offering a Quirky Faux-Floral Arrangement for Moms

SCORE 3.4

Mild 526 Clicks Pub: May 5, 17

Mother's Day Doughnut Bouquets

Tim Hortons is Offering a Quirky Faux-Floral Arrangement for Moms

Tim Hortons is preparing for Mother’s Day by offering a doughnut bouquet that can be offered in place of, or alongside, a more traditional floral bouquet. The bouquet is made up of the brand&#... [More]

Personalized Homebrew Kits - This Father's Day Beer-Making Set Brews Beer in Just Seven Days

SCORE 3.4

Mild 325 Clicks Pub: Jul 1, 17

Personalized Homebrew Kits

This Father's Day Beer-Making Set Brews Beer in Just Seven Days

Beer is often given as a gift for Father’s Day, but this homebrew kit helps to personalize the experience, while also giving dad the chance to try his own hand at beer-making. The kit... [More]

Fatherly Bath Bombs - Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad

SCORE 2.7

Mild 439 Clicks Pub: May 18, 17

Fatherly Bath Bombs

Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad

Most bath bombs and other bath product collections are designed for women, but Lush Cosmetics’ newly launched Father’s Day collection was specifically created for dads. The Father’... [More]