Category
Lifestyle
Assisted Choices
Trend cluster
Category
Branded
Appreciation
Brands & retailers reward moms and dads with curated products and experiences.
4.1
Trend score
Trend
What is the Branded Appreciation trend?
Branded Appreciation: Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles.
Trend themes
Themes within the Branded Appreciation trend
Three behaviours holding the trend together01
Personalized Branded Products
As seen in engraved shaving sets and curated Father’s Day gift boxes, brands are using personalized items to connect with consumers and show appreciation.
02
Matching Apparel for Father and Child
Parents are able to showcase their love and bond with their children through fashion, as seen in the new line of mini-me outfits.
03
Health and Wellness Products for Women's Menopausal Skin
As women go through hormonal changes during menopause, companies such as Vichy are adapting and producing skincare products to help with the transition and symptoms of dryness.
Industry implications
What the Branded Appreciation trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are creating curated items and personalized packaging to increase consumer connection and build relationships.
For
Fashion
Fashion designers are taking advantage of the growing trend of matching parent-child apparel and are creating more options for customers.
For
Health and Wellness
Health and wellness companies are producing specialized products for menopausal women, such as Vichy's Menopausal Skin Day & Night Duo.
Workshop question
How can your brand adapt your products or service offerings to better align with modern consumer concerns and challenges?
Trend signals
Trend signals for Branded Appreciation
Trend score 4.1 out of 10, from popularity 58%, activity 56%, freshness 9%.
Popularity58%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Branded Appreciation trend
5 featured examples from Jun 9, 2016 to Nov 19, 2019CategoryFashion
Matching Father-Son Outfits
Big W Unveiled a New Line of Mini-Me Outfits in Time for Father's Day
Opportunity for discount retailers to cater to family audiences with affordable and stylish matching clothing lines
CategoryLifestyle
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
The e-commerce industry has the opportunity to offer curated giftbox services, allowing customers to shop for unique and thoughtfully selected gifts.
CategoryFashion
Engraved Shaving Sets
The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads
The personal care industry can embrace the trend of personalized grooming kits by offering customized shaving products and accessories.
CategoryFashion
Menopausal Skincare
Vichy Boasts a Day & Night Duo That Restores and Revitalizes the Skin
Skincare companies can develop innovative products that cater to the unique needs of menopausal women.
CategoryLifestyle
Father-Daughter Puberty Books
o.b. Released a Book to Help Dads Talk to Daughters About Periods
The development of books, workshops, and online resources that aim to enhance communication and connection between parents and children.
