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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,423 more

Branded Appreciation

Brands & retailers reward moms and dads with curated products and experiences

Implications - Acknowledging the everyday stresses of parenthood, brands are offering curated products, services and rewards as a way to showcase appreciation. From kits to workshop sessions that allow parents to enjoy everything from food to beer, these examples highlight how brands are making an effort to connect with consumers by recognizing everyday struggles.
Workshop Question - How can your brand adapt your products or service offerings to better align with modern consumer concerns and challenges?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
150,419 Total Clicks
Date Range:
Apr 16 — Feb 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Curated Father's Day Giftboxes
Curated Father's Day Giftboxes
Giftagram's 'American Legends' Box was Curated by Channing Tatum
Giftagram’s American Legends box was created to be the ultimate Father’s Day gift. Curated by actor and recent father Channing Tatum, this box features all the essentials your father... MORE
Mother-Daughter Tea Parties
Mother-Daughter Tea Parties
The Eloise at the Plaza Event is Intended for Mothers and Their Kids
For moms who are looking for a way to celebrate Mother’s Day with their daughters, The Plaza is hosting a kid-friendly tea party called ‘Eloise at the Plaza.’ Based on the popular... MORE
Engraved Shaving Sets
Engraved Shaving Sets
The Harry's Father's Day Grooming Kit Celebrates the Regime of Dads
In honor of Father’s Day, retailer Harry’s has put together a grooming kit designed especially to honor the art of shaving with an array of luxe products designed for the skin. The set... MORE
Mother's Day Doughnut Bouquets
Mother's Day Doughnut Bouquets
Tim Hortons is Offering a Quirky Faux-Floral Arrangement for Moms
Tim Hortons is preparing for Mother’s Day by offering a doughnut bouquet that can be offered in place of, or alongside, a more traditional floral bouquet. The bouquet is made up of the brand&#... MORE
Personalized Homebrew Kits
Personalized Homebrew Kits
This Father's Day Beer-Making Set Brews Beer in Just Seven Days
Beer is often given as a gift for Father’s Day, but this homebrew kit helps to personalize the experience, while also giving dad the chance to try his own hand at beer-making. The kit... MORE
Fatherly Bath Bombs
Fatherly Bath Bombs
Lush Cosmetics' Father's Day Collection Introduces Care Products for Dad
Most bath bombs and other bath product collections are designed for women, but Lush Cosmetics’ newly launched Father’s Day collection was specifically created for dads. The Father’... MORE
Father's Day Chocolate Workshops
Father's Day Chocolate Workshops
This Chocolate Workshop Teaches Dads How to Make Sweet Treats
On Sunday, June 19th, Toronto’s Odile Chocolat will be hosting a special Father’s Day Chocolate Workshop. For dads with an insatiable sweet tooth, this workshop serves as a great... MORE

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Reality Star Fidget Spinners
Reality Star Fidget Spinners
Kim Kardashian Released Her Own Fidget Spinner Gadgets
Single-Serve Whiskey Sets
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
play_circle_filled Heartwarming Loudspeaker Campaigns
Heartwarming Loudspeaker Campaigns
Tesco is Helping Shoppers Spread Father's Day Messages In-Store
Edible Greeting Cards
Edible Greeting Cards
Moonpig Created Meat-Flavored Cards for Father's Day
play_circle_filled Courageous Father's Day Ads
Courageous Father's Day Ads
The 'Sick Kids Dad Strong' Ad Honors the Strength of Fathers
play_circle_filled Caring Mentor-Celebrating Ads
Caring Mentor-Celebrating Ads
This New Dove Men+Care Ad Honors the Men "Who Were There to Care"
play_circle_filled Inclusive Father's Day Campaigns
Inclusive Father's Day Campaigns
This Dove Men+Care Ad Features Caring Fathers of All Kinds
Playlist-Connected Greeting Cards
Playlist-Connected Greeting Cards
These Hallmark Father's Day Greeting Cards Link to Spotify
VR Father's Day Cards
VR Father's Day Cards
Hallmark's Father's Day Greeting Cards Include 360-Degree Videos
Aromatic Bridal Kits
Aromatic Bridal Kits
Saje Wellness' Bridal Body Care Set Refreshes and Relaxes
Celebratory Vodka Packaging
Celebratory Vodka Packaging
The Absolut X Libs Elliott Vodka Branding Celebrates Canada Day
Compact Herb Kits
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Plant 'n' Grow's BBQ Backyard Herb Kit is Packaged for Convenient Delivery
Deceptive Coffee Shop Menus
Deceptive Coffee Shop Menus
Tim Hortons Opened a Fake Cafe Called 'Perfectly Uncomplicated Lattes'
DIY Accessory Collections
DIY Accessory Collections
Wild & Wolf Created a Range of Gift Ideas for Men with Stanley Tools
Fast Food Churro Donuts
Fast Food Churro Donuts
Tim Hortons' Newest Food Products Are Inspired by Churros
Father's Day Racing Deals
Father's Day Racing Deals
The Allen Berg Racing School Lets Dads Hit the Track in F1 Cars
Free Father's Day Phones
Free Father's Day Phones
T-Mobile Gave Away Free iPhone SEs for Father's Day
Branded Father's Day Barbecues
Branded Father's Day Barbecues
Treaty Oak Distilling's June Cookout Serves Artisanal Spirits
Free Fatherly Meal Promotions
Free Fatherly Meal Promotions
Dads Ate Free as Part of the Roy Rogers Father's Day Promotion
Fatherly Fashion Pop-Ups
Fatherly Fashion Pop-Ups
Zappos.com's Father's Day Pop-Up Features Clothing for Dads
Lager-Infused Pie Promotions
Lager-Infused Pie Promotions
'Tennent's Lager' Offered Beer and Pie Packs for Father's Day
Festive Holiday Desserts
Festive Holiday Desserts
Tim Hortons is Offering Holiday Snacks Inspired by Sugar Cookies
Interactive Holiday Cups
Interactive Holiday Cups
Tim Hortons' New Holiday Cups Encourage Consumers to Spread Cheer
Augmented Reality Hockey Cards
Augmented Reality Hockey Cards
Tim Hortons is Enhancing the Enjoyment of Trading Cards
Smoky Pull Pork Sandwiches
Smoky Pull Pork Sandwiches
Tim Hortons' New Southwest Pulled Pork is Available as a Wrap or Panini
Maple-Flavored Breakfast Wraps
Maple-Flavored Breakfast Wraps
Tim Hortons' New Breakfast Wrap Features the Sweet Taste of Maple
play_circle_filled Hockey Star Coffee Commercials
Hockey Star Coffee Commercials
The New Tim Hortons Ad Features Two NHL Stars on a Coffee Run
Decadent Fast Food Donuts
Decadent Fast Food Donuts
These Tim Hortons Donuts Add Sophistication to the Casual Cafe's Menu
Edible Snack Cake Installations
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
Fatherly Hot Dog Giveaways
Fatherly Hot Dog Giveaways
This Father's Day Promotion Rewards Hungry Dads with a Free Chili Dog
Father's Day Pasta Promotions
Father's Day Pasta Promotions
Spaghetti Warehouse is Celebrating Father's Day with Free Pasta
Father's Day Brewery Tours
Father's Day Brewery Tours
The Father's Day Ale Trail Treats Dads to Local Craft Beers
Charitable Car Shows
Charitable Car Shows
Toronto's Yorkville Exotic Car Show Coincides with Father's Day 2016
Father's Day Food Tours
Father's Day Food Tours
This Food Tour Treats Dads to Sweet and Savory Delicacies
Father's Day Glassblowing Workshops
Father's Day Glassblowing Workshops
This Father's Day Workshop Teaches Dads How to Make Beer Mugs
Masculine Father's Day Candles
Masculine Father's Day Candles
The AROMALAB Cedar Woodwick Candle is Blended with Men in Mind
play_circle_filled Boozy Father's Day Cruises
Boozy Father's Day Cruises
This Father's Day Cruise Treats Dads to Beer and Live Jazz
Decadent Father's Day Cakes
Decadent Father's Day Cakes
The New Baskin-Robbins Cakes Feature Dad-Approved Ingredients
Mother's Day Cooking Classes
Mother's Day Cooking Classes
This Event Teaches Moms and Their Children How to Make Brunch
Mother's Day Gift Sets
Mother's Day Gift Sets
The 1-800-Flowers Gift Set Includes a Mix of Roses and High-End Makeup
Mother's Day Scavenger Hunts
Mother's Day Scavenger Hunts
This Scavenger Hunt Serves as a Fun Way to Celebrate Mother's Day
Waterproof Electric Shavers
Waterproof Electric Shavers
Braun Series 9 Shavers Can Be Used Wet or Dry
Cooling Electric Shavers
Cooling Electric Shavers
Braun's CoolTech Razors Use Cooling Technology to Reduce Razor Burn
USB Travel Razors
USB Travel Razors
ShaveTech's Compact Electric Razor Runs on Power from a USB Port
Customizable Beard Trimmers
Customizable Beard Trimmers
This Conair Hair Trimmer is Rechargeable and Boasts Multiple Blades
Mother's Day Tea Parties
Mother's Day Tea Parties
This Mother's Day Event Combines High Tea with a Floral Workshop
Precision Shaving Lotions
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The Close Shavers Cream Provides Hydration and a Shield from Razor Burn
Portable At-Home Hair Removers
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The Silk'n SensEpil Device Provides Professional Results at Home
Hybrid Shaving Systems
Hybrid Shaving Systems
The 'RZR-SHAVING' Wet Shaving System Blends Retro and Modern Techniques
Design-Conscious Shaving Accessories
Design-Conscious Shaving Accessories
The Discommon Aluminum Straight Razor is Expertly Crafted
Custom Mother's Day Experiences
Custom Mother's Day Experiences
Molton Brown Hosted In-Store Mother's Day Events Across the UK
Custom Mother’s Day Condiments
Custom Mother’s Day Condiments
This Brand is Offering Personalized Packaging for Mother's Day
Back Body Shavers
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The 'baKBlade BIGMOUTH' Hair Shaver Lets Guys Maintain Hairless Backs
Ultra-Efficient Online Florists
Ultra-Efficient Online Florists
This Florist Offers Two-Minute Ordering and 90-Minute Delivery
Gourmet Takeout Brunches
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Pusateri's Mother's Day Brunches are Pre-Packaged
Customized Candy Confections
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The My M&Ms; Service Offers Personalized Treats for Any Occasion
Effortless Gifting Apps
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Sentimental Fishing Ads
Sentimental Fishing Ads
Colorado Wildlife Council's Fathers Day Ads Focus on Memory-Making
Custom Steak-Branding Irons
Custom Steak-Branding Irons
Personalized Grilling Accessories Perfect for Fathers Day
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Golf Green Mouse Pads
Always Stay on Par With This Fun Golfing Office Accessory
Bike Tube Wallets
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Father's Day Skull Rings
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